Deerfield Beach, FL -- (SBWire) -- 09/02/2015 --Global Location-based Search and Advertising market to grow at a CAGR of 43.23% over the period 2015-2019. Location-based search and advertising deals with the concept of integrating the advertisements with the location based solutions. It is used to stand out a particular set of customers based on their interests and location. There are two types of advertisements that comes under location based search as push advertisements and pull advertisements. Push advertisements refer to sending of bulk messages to the customers that lives nearby.

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It is one way communication process between the company and consumers. On the contrary, pull advertisements refer to the sending of promotional deals and offers with a customization based on the requirement of the user. It helps in enhanced communication process as it's a two-way communication process between the users and the company.

Covered in this Report

The Global Location-based Search and Advertising market can be segmented on the basis of Types of Advertisement and by Application. The Global Location-based Search and Advertising market by Types of Advertisement can be segmented into Push and Pull. The Global Location-based Search and Advertising market by Application can be segmented into Search, Messaging and Display.

Global Location-based Search and Advertisement market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions. The report also includes a discussion of the key vendors operating in this market.

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Key Regions:
Americas
APAC
EMEA

Key Vendors:
AdMoove
AdNear
Foursquare
Google
Groupon
Jiepang
xAD

Other Prominent Vendors:
AdMoove
AT&T Mobility
Bharti Airtel
BLIP Systems
Foursquare
France Telecom
HERE (Nokia)
Jiepang
LivingSocial
MTN Group
Scanbuy
Scoutmob
Shopkick
Sprylogics
TeleNav
Telenity
Tippr.com
TomTom
Vodafone Group
xAD
Yelp!

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Market Driver:
Increased Usage of Cost-effective Marketing Techniques
For a full, detailed list, view our report.

Market Challenge:
Lack of Data Availability
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Market Trend:
Increasing Adoption of Web 2.0 Applications in Marketing Space
For a full, detailed list, view our report.