Sports Nutrition Market in Europe on the basis of revenue to grow at a CAGR of 4.11% over the period 2014-2019.

Deerfield Beach, FL -- (SBWire) -- 09/04/2015 --Sports Nutrition Market in Europe on the basis of revenue to grow at a CAGR of 4.11% over the period 2014-2019. Our analyst researched the following companies as the key players in the Sports Nutrition Market in Europe: Atlantic Multipower Germany GmbH and Co. OHG, Enervit SpA, GlaxoSmithKline plc and Laboratoire EA Pharma.

Other Prominent Vendors in the market are: Coca-Cola, Cytosport, Friggs, Genuport Trade, Nutrition & Santé, Optimum Nutrition, PacificHealth Laboratories, PepsiCo, PowerBar Europe, ProAction, Reflex Nutrition, Science in Sports, Suntory Beverage & Food, Ultimate Nutrition and Weider Germany.

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Commenting on the report, an our analyst said: "One key trend emerging in this market is the increase in marketing initiatives taken by vendors to create awareness as well as demand for their products. Many vendors in the market are spending heavily on promotional activities targeted at both the sports and non-sports population in Europe. They are trying to build a larger consumer base in Europe through various marketing campaigns and activities and media."

According to the report, one of the major drivers of the Sports Nutrition market in Europe is the increased awareness about sports nutrition products among consumers. With the increased use of marketing tools to create awareness among consumers, the penetration of sports nutrition products is growing in the global market.

Further, the report states that one of the main challenges in the market is the presence of cheap counterfeit or fake products. The price advantage of counterfeit products appeals to consumers, who end up purchasing low-quality counterfeit products.

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The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Sports nutrition products are manufactured to supplement the intake of essential nutrients, enhance performance, increase physical strength, build muscle, and improve the overall well-being of consumers. These products are available in various formats such as snack bars, powders, liquids, gels, capsules, tablets, and amino acids.

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This report covers the present scenario and the growth prospects of the Sports Nutrition market in Europe for the period 2015-2019. To calculate the market size, the report considers the total sales of sports nutrition products through various retail outlets.

Sports Nutrition Market in Europe 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. It covers the landscape of the Sports Nutrition market in Europe and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.