eBook available on the Business901 Website

Fort Wayne, IN -- (SBWire) -- 11/04/2010 -- The eBook Dominating Markets(http://business901.com/lean/dominating-markets-with-value-ebook/) with Value has just been released on the Business901 website. This book will show you how value driven, nationally known organizations have harnessed the power of customer value analysis through a systematic and logical process of customer value management. The book provides a long needed approach to measuring customer value that can actually drive your Six Sigma initiatives to increase market share and top line revenues. Readers will be treated to a comprehensive case describing how one of the American Productivity and Quality Center’s Best Practice Partners has used customer value management to greatly increase their market share and their profitability.

Benefits of this eBook:
* Create a powerful planning process designed to take advantage of your competitors’ vulnerabilities.
* Redesign your value stream to maximize value delivery at the lowest possible cost.
* Unleash the power of your sales force and increase customer loyalty.

This book is designed to lay out a comprehensive customer value management framework and is divided into five sections.

* Section I: Provides an overview of Customer Value Management.

* Section 2: Addresses the Market Value Information component of CVM.

* Section 3: Dives into the strategic planning component of the Customer Value Management System.

* Section 4: Is devoted to the significant targeted improvement process. We will focus on issues of customer recovery, Value Stream Analysis, failure analysis, and the deployment process.

* Section 5: The book concludes with a case study of a company identified by the American Productivity and Quality Center (APQC) as representing best practices in Customer Value Management.

Co-author Dr. Eric Reidenbach is the Director of the Six Sigma Marketing Institute the leading organizations and authority of Six Sigma Marketing. The Six Sigma Marketing Institute is dedicated to the advancement and deployment of Six Sigma Marketing.

Six Sigma Marketing is a fact-based, disciplined approach for growing market share in targeted product/markets by providing superior value. At the heart of SSM is a modified DMAIC process that provides the architecture for growing top line revenues and market share. Dr. Reidenbach has developed a number of unique approaches for measuring and managing value, the best leading indicator of market share growth. The institute latest program is the 5 Cs of Driving Market share(http://drivingmarketshare.com/).

Business901(http://business901.com/)is a PR Marketing Firm that specializes in areas such as Lean Six Sigma Marketing and Achieving Expert Status. You can purchase Dominating Markets with Value on the Business901 website or on the Business901 Amazon Store at a substantial savings.

Business901 has designed their services and product offerings so that they are implementable systems that work in the real, not enough time, not enough people world we operate in. We provide tools that simplify the marketing process, not complicate it. Joe Dager is President of Business901 and a Lean Six Sigma Black Belt. If you visit the Business901.com website, you can download the Value Stream Marketing eBook.

Contact :
Joseph T. Dager
Business901
Lean Sigma Marketing
Achieving Expert Status
Fort Wayne, IN
260-438-0411
http://business901.com
http://business901.com/lean/dominating-markets-with-value-ebook/
http://drivingmarketshare.com/