RTB Market 2015 to grow at a CAGR of 41.18% by 2019: Market Research Store

Deerfield Beach, FL -- (SBWire) -- 09/25/2015 --The Report "Global RTB Market 2015-2019" has been prepared on the basis of an in-depth RTB Market analysis with inputs from team of industry experts. Global RTB market to grow at a CAGR of 41.18% over the period 2014-2019. It Includes RTB Market growth prospects along with market landscape in upcoming years. The report also covers discussion on the key vendors operating in the RTB Market Space.

RTB Market 2015 Global Trends, Market Size, Share, Price, Segmentation, Research Report and Forecast 2015-2020.

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Real-time bidding (RTB) involves the real-time buying and selling of online advertising (ad) display inventory (audience) through a bidding process. This process allows advertisers to bid for the online inventory that best fits their buyer profile. Real-time audience data including location, age, gender, among others. The auction environment is provided by advertising exchanges/marketplaces. These marketplaces predict audience response to calculate the floor price of advertising to a specific inventory. The vendors in this market also help advertisers automatically regulate bidding cost, based on the profile of the audience, on the publisher's website in real time. Online RTB-based display advertising offers advertisers flexibility in their advertising decisions based on real-time user responses, unlike non-RTB advertising where there is no certainty of generating responses.

The report RTB Market Industry provides a comprehensive analysis of the RTB Market.This report also includes detailed segmentation of the RTB Market. The leading sector, emerging sectors, along with their growth statistics have been mentioned in the report.

After a deep overview of the RTB Market, the report analyzes the market dynamics. This report also include the top drivers supporting market growth as well as the key restraints hampering market growth.

Additionally, the report also states the threats ass well as opportunities that companies in the market need to look out for. The most influential trends that will shape the market during the forecasting horizon are also covered in this report. Current market development trends like a partnerships, collaborations, M&As etc., have also been discussed in detail in the report.

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Players in the RTB Market are aiming to expand their operations to emerging regions. An in-depth supply chain analysis in the report will give readers a better understanding of the RTB Market.

Key Regions

Americas
EMEA
APAC

Key Vendors

Adap.tv
AppNexus
BrightRoll
Facebook
Google
SpotXchange
Tremor Video
TubeMogul

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Important Questions Answered in report:-

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What are the strengths as well as weaknesses of the key vendors?
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