Panama City, Panama -- (SBWire) -- 09/29/2015 --82% of the people who live and work in New Zealand use the Internet. A large number of those people search for products and services, which means the Internet has become a vital business-marketing tool. To make it easier for consumers to find businesses in their local area, the New Zealand Business Directory has been launched.

The NZ Business Directory simplifies the process of finding a local or national business. Instead of searching through the search engines trying to find the right business, the new directory lists businesses in categories and areas. That means a person can find the right business within seconds.

Over the years, the way people find a business in their local area has changed. At one time according to NZ Business Directory (https://www.newzealandbusiness.net), a person would use the phone book or a newspaper, but now with more people using the Internet those methods are now becoming redundant.

The publishing industry including phone books and newspapers around the world has seen a huge drop in the number of people who advertise with them. That is down to businesses knowing they can reduce their marketing budget by advertising their business online instead of paying high prices to advertise for one day in a publication.

The New Zealand Business Directory has taken into account the way people now search for local and national businesses and has put together a business directory that is user-friendly and allows consumers and businesses to come together. The consumer can find the business they are looking for by choosing the area, and then by choosing the business type. Once they have chosen a business, they can see real reviews that have been left by real people to help make an informed decision.

The new business directory is not just beneficial to consumers looking for a product or service; it also provides an important marketing tool to local businesses. Through being listed in the NZ Business Directory, the business can increase sales by being easily found by their target audience. It also reduces the advertising cost to the business by choosing a more affordable option.

To learn more about the New Zealand Business Directory, please visit https://www.newzealandbusiness.net

About NZ Business Directory
The New Zealand Business Directory helps people find a business in their area. It gives businesses the chance to gain the exposure they need to increase sales.