Albany, NY -- (SBWire) -- 10/01/2015 --Commercial beverages are down for another quarter, even though there have been generally good weather conditions. The key Russian market suffered a double digit decline in beer, wine and spirits, badly hitting alcoholic drinks. Even the increased demand for packaged water couldn't prevent the overall market decline.

Key Findings:

Private Labels have been hit by low priced branded products, these price promotions have however increased consumer foot fall into stores

Commercial beverage volumes are expected to continue to decline with Russia and Ukraine's economic situation being the main driver

Packaged water has retained good growth, leaving carbonates behind

Iced/rtd tea drinks is the most dynamic category even though it is absent in some markets

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Synopsis:

Canadean's East Europe Quarterly Beverage Tracker Q2-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Topline consumption volumes for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories

Carbonates consumption data for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour

An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Quarterly selected retail price movements for key brands by category covering the most recent five quarters

Our annual Q2 special focus update on the latest trends in Private Label soft drinks

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Reasons To Buy:

Gain an in-depth understanding of the most up-to-date trends in the East Europe beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in East Europe to back your marketing initiatives

Analyse the latest beverage category 2015 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation

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