London, UK -- (SBWire) -- 10/09/2015 --Recent reports have shown the release of a surprising invention to help cater to the popular demand for food photography – the 'Selfie Spoon'. It may sound like an imaginary invention, but retailers in America have been showcasing the item – which is a stick allowing the user to clamp their phone on one end and a metal spoon on the other. This allows the user to photograph or video every bite they take.

The invention highlights the popularity of photographing food and showcasing it online – which is seen as not only desirable personally, but by big business. Food retailers are increasingly opting for intimate, bold shots of food products, imitating those which are typically shared on Instagram and Pinterest by keen diners. It is the combination of visual appeal and the powerful tool of social media which has seen the importance of well-photographed food rise significantly. In fact, it has led some to predict that if those involved in the food industry do not participate in this trend, then they may lose considerable business.

About Graham Precey Photography
Graham Precey Photography is a business strongly aware of the importance of capturing food on camera, and has worked with a number of advertising campaigns, as well as for personal projects.

A spokesperson was quick to reflect on the news of the 'selfie spoon' and had this to say:

"The rise of popular food photography products and the sharing of related images online shows that attractive food really matters in the modern day. A 'selfie spoon' is obviously a novel idea, and although it may be fun, the photographs taken are not likely to be the best quality. That is why at Precey, we take pride in providing the kind of shots our customers want – but in the highest quality. As experts in photographing food we can bring the best to you."

PR Contact:
Graham Precey Photography
Studio 4, Sun Studios
30 Warple Way, London W3 0RX
http://www.precey.com/
Tel: +44 (0)20 8762 9993
Mob: +44(0)7860 777 151
Email: graham@precey.com