Mens Personal Care - US - October 2015 Market Segments, Size, Trend and Market Projections for Upcoming Years

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Albany, NY -- (SBWire) -- 10/09/2015 --The mens personal care market has remained relatively flat, with the biggest gains seen in the skincare segment, which is now beginning to stabilize. Looking forward, strong haircare sales will be the biggest driver in the market due to product launches among popular mens brands as well as mens increasing participation in the segment, helping the market to overcome a struggling shaving products/aftershave segment. Brands can benefit by focusing on products that help to simplify personal care routines, as well as by using spokespeople whom everyday men can relate to.

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Overview

What you need to know
Definition

Executive Summary

The issues
Market stabilizes after strong gains in 2014
Figure 1: Total US sales and fan chart forecast of mens personal care market, at current prices, 2010-20
Brands challenged by product launches, increased competition
Figure 2: Share of new product launches of mens personal care products, by segment, 2015*
Men focus on functional staples, report lower use of discretionary items
Figure 3: Men using personal care products any (net)*, July 2015
The opportunities
Address top appearance issues based on lifestage
Figure 4: Men experiencing appearance-related issues, by age, July 2015
Stress simplicity through easy-to-use products, convenience in retailing
Figure 5: Interest in retail innovations, July 2015
Men most influenced by those in personal lives, seek spokespeople they can relate to
Figure 6: Men interested in various types of spokespeople, July 2015
What it means

The Market What You Need to Know

Mens personal care sales flat in 2015 following 2014 gains
Increased competition from product launches, subscription services
Population growth of male Hispanic and Black consumers to boost market

Market Size and Forecast

Historic and projected sales performance of mens personal care
Figure 7: Total US sales and fan chart forecast of mens personal care market, at current prices, 2010-20
Figure 8: Total US sales and forecast of mens personal care market, at current prices, 2010-20

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Market Breakdown

Mens shaving products struggle, growth in other segments
Figure 9: Sales of mens personal care market, by segment, 2010-15

Market Perspective

Men choose between male-specific and unisex products
Numerous product launches increase competition
Figure 10: Share of new product launches of mens personal care products, by segment, 2015*
Men gravitate toward functional products, those that address hygiene
Online sales, subscription services shake up the market
Spend impacted by age, race/Hispanic origin
Figure 11: Mean spend on skincare and haircare in the past three months, by age and race/Hispanic origin, February 2014-March 2015
Male-specific offerings are coming in a wider variety of personal care products

Market Factors

Growing male population boosts market, tempered by aging population
Figure 12: Male population aged 18+, by age, 2010-20
Growth in populations of Hispanic and Black males
Figure 13: Hispanic male population, aged 18 or older, by age, 2009-19
Figure 14: Black male population, aged 18 or older, by age 2009-19

Key Players What You Need to Know

Market dominated by top two companies due to recognizable mens brand names
Online retailers, brands with multiple products catch the attention of male consumers
Mens skincare and shaving products lose steam
Market to see more convenience in product application and shopping process

Manufacturer Sales of Mens Personal Care

Top two companies continue to dominate mens personal care market
Manufacturer sales of mens personal care
Figure 15: Manufacturer sales of mens personal care market, 2014 and 2015

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