Zhuhai, Guangdong -- (SBWire) -- 11/02/2015 --Hong Kong Baptist University United International College's Centre for Advanced Professional Studies (CAPS) formally changed its department name to Academy of Continuing Education (ACE).

The role of ACE at UIC is to leverage the strong caliber of UIC academic teachers and UIC's networks to supports professionals and students to sharpen their skills to advance their careers and studies. Also ACE wants to advocate the notion of "Lifelong Learning" and support the growth of UIC as a whole.

The main reason for the name change is that the former name of Centre for Advanced Professional Studies (CAPS) in both the Chinese and English language caused some confusion towards our target audience ;therefore, it was agreed to use a more standardized name to illustrate their main roles.

To celebrate the change,ACE held an official Grand Opening ceremony and provided wine and cheese. An open invitation was sent to staff, and to welcome them to the ceremony where ACE can explain the changes while also providing a chance to share and discuss ideas openly for the department. Michael Ching, the Director of ACE, opened up the ceremony by welcoming everyone, followed by the announcement for the winner and runner-ups for the ACE logo design. Zhang Ling, a Public Relations and Advertising student, scooped up the first prize, which was the latest Apple Watch for her winning design; other prizes included Beats speakers.

When asked about how they decided to select the new logo, Mr. Chinq said "Initially, we wanted to tap UIC students' talent to design the logo and did forgo to use the external designer". They then decided to use a selection process that would be three-folded. The first part was to select the best of 15 among all entries; then an online poll where observers could vote narrowed it down to the top five.Finally, the winning design was selected by a panel that was made up of the Associate Dean of DHSS, the Director of MPRO as well as the Director of ACE.

The responses from students were overwhelming and received a total of 67 artworks, and the online voting totally caught ACE by surprise with frantic activities by the participants to support their own friends or their favorites.

The key mission of ACE is to serve as an arm of UIC to provide quality education and training for individuals or institutions in the community to attain personal educational aspirations or professional goals. Through these means ACE brings in additional tuition fees to support the growth of UIC. Last year ACE increased the amount of courses they offered from 11 to 27, and this year they will aim to reach 45, which is a 67% increase. ACE has plans to expand into other educational offerings by introducing courses/programmes such as Indoor Air Quality, Food Hygiene and Safety, CIMA, CMA, CFA, CFP, CHICPA, FRM, French TEF, Spanish DELE, German Goethe-Zertifikat, Korean and Japanese languages and cultural classes, School Teacher Qualification Certificate, 3D Printing, Art and Design, etc.

Four types of trainings have been developed by ACE, which are Institutional and Governmental Bespoke Training, International Professional Certificatation, Preparation for Overseas Examinations and Summer Courses.

About UIC
Beijing Normal University-Hong Kong Baptist University United International College, or UIC for short, is the first renowned liberal arts college in China and is also the first full-scale cooperation in higher education between the Mainland and Hong Kong. Founded in 2005, this university was built in the beautiful city of Zhuhai in the Guangdong region of China. United International College has grown into an international institution with innovative educational approaches and its charter has been approved by the Ministry of Education with full support from local authorities. It has a mix of Mainland Chinese, Hong Kongese as well as International students studying a range of courses from the twenty plus undergraduate programmes that are currently being offered by the three divisions.

Contact Information
Beijing Normal University-Hong Kong Baptist University
Address: 28 Jinfeng Road, Tangjiawan, Zhuhai, Guangdong, China 519085
Contact Person: Michael Ching
Contact number: +86-756-3620095
Email: uiccaps@uic.edu.hk
Url: http://uic.edu.hk/en/caps/index.php