Increased Internet penetration and rise in the number of mobile applications have led to the increased demand for efficient online retail marketplaces. Rising technological awareness has encouraged consumers worldwide to use mobile applications and websites to shop online.

Albany, NY -- (SBWire) -- 11/06/2015 --This report aims to provide comprehensive strategic analysis of the global retail digital transformation market along with the market size and growth forecast for the period from 2012 to 2020. Key factors driving the growth of retail digital transformation market include increased access to the Internet, improved logistical infrastructure worldwide and growing use of smartphones for online shopping. Increasing disposable income of the population and changing lifestyle of people has led to high demand for various products, which in turn, has driven the growth of retail digital transformation market. In addition, greater availability of products at competitive prices, various brands offering quality products at discounted rates and convenient modes of payment and delivery has led to the increasing popularity of online retailing.

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This research study on the global retail digital transformation market provides a detailed analysis of how access through websites and smartphones has made it convenient for people to shop and pay online from the convenience of their homes and offices. The report offers an in-depth analysis of various factors such as market drivers, restraints, and growth opportunities affecting the market dynamics. These factors enable the analysis of various trends that would affect the market during the forecast period from 2014 to 2020. The report includes a comprehensive coverage of underlying economical and technological factors influencing the retail digital transformation market. The market share analysis of key players in the retail digital transformation market throws light on the prevalent competition in this market.

Based on mode of access, the retail digital transformation market has been segmented into mobile apps and websites. Based on factors such as access to the Internet, convenience and availability of mobile devices for online shopping, customers choose a best-fit solution to address their requirements. Based on product type, the retail digital transformation market has been classified into consumer electronics and appliances; apparel and footwear; media, toys and games; food, grocery and beverages; beauty and personal care, and others.

Demand for various products on the retail digital transformation market differs based on the demand for that particular product in a specific region. Increasing investment by traditional brick-and-mortar retailers to penetrate the retail digital transformation market in order to reach a wider customer base, improved modes of delivery and secure modes of payment have contributed to the growth of global retail digital transformation market. The report aims to provide a comprehensive cross-sectional analysis of the retail digital transformation market across geographies including North America, Western Europe, Eastern Europe, Asia Pacific excluding Japan, Japan, Latin America, and the Middle East and Africa.

The report also provides a competitive landscape of the retail digital transformation market and identifies various business strategies adopted by the leading players. In addition, the report provides a detailed competitive analysis of access of retail digital transformation market through mobile devices and websites. It further goes to explain the penetration of each of the market segments in various geographies and how these have accelerated the growth of retail digital transformation market. The company profiles section of this report provides an overview of the companies operating in the market, strategies deployed by them to gain competitive advantage, annual revenue generated in the past two/three years, and recent developments. The companies profiled in this report include Amazon.com, Inc., eBay, Inc., Wal-Mart Stores, Inc., Alibaba Group Holding Limited, Rakuten, Inc., Flipkart Internet Private Limited, Tesco PLC, Snapdeal.com (Jasper Infotech Pvt. Ltd.), Otto Group, and MercadoLibre, Inc.
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The global retail digital transformation market is categorized into the following segments:

Retail Digital Transformation Market, by Mode of Access

- Mobile Apps
- Websites

Retail Digital Transformation Market, by Product

- Consumer Electronics and Appliances
- Apparel and Footwear
- Media, Toys and Games;
- Food, Grocery and Beverages
- Furniture and Home Improvement
- Beauty and Personal Care
- Others

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