Pune, Maharastra -- (SBWire) -- 11/23/2015 --According to the Global Fabric Conditioner Market 2015-2019 report, the increase in the worldwide urban population has led to a change in the lifestyles and hygiene habits of consumers, especially those in developing countries like Brazil, China, and India. There has been a shift toward modern lifestyles in these countries, with people looking for products that enhance convenience and ease of use.

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Consumers tend to make more purchases during promotions and are more willing to switch brands at these times. Despite the revival of the economy in many countries, consumers continue to be wary about spending and seek promotional offers or products that provide better value for money, including non-branded products. This value-conscious nature of consumers has led to the high demand for large-pack sizes.

The analysts forecast global fabric conditioner market to grow at a CAGR of 6.01% in terms of revenue and 5.65% in terms of volume over the period 2014-2019.To calculate the market size, the report considers revenue generated through fabric conditioner products for the following segments: RCFS market and Dryer sheets market.

Further, the report states that there is intense competition among vendors in the market, putting significant pressure on their pricing strategies. Many consumers are price-sensitive and can easily switch from one brand to another.

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The following companies are the key players in the Global Fabric Conditioner Market: Procter & Gamble, Unilever, Colgate-Palmolive, Henkel and Reckitt Benckiser

Other Prominent Vendors in the market are: Church & Dwight, Kao, LG, Lion Corp, Marico, Phoenix Brands, Pigeon, PZ Cussons, Safeway, Sara Lee, Sears Daily Necessities, Seventh Generation, The Sun Products, Wal-Mart, Wipro, and Zhejiang Yuanmin Technology.

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