Fast Market Research announces the availability of the new Euromonitor International report, "Personal Accessories in Sweden", on their comprehensive research portal

Boston, MA -- (SBWire) -- 11/27/2015 --Personal accessories sees current value sales growth in 2015

Despite stagnating retail volume sales, personal accessories registered retail current value sales growth in 2015. This was a better value performance than the review period CAGR. The improved economic outlook and strengthened consumer confidence help to explain the stronger value growth performance in 2015. Moreover, the price of gold came down from an all-time high in 2011, which helped jewellery sales, and consumers increasingly opted for more premium brands in many categories.

Get More Details on this Report and a Full Table of Contents at Personal Accessories in Sweden

The debate over smart watches continues

2015 can be referred to as the year when, so-called, ?smart watches?, a product that integrates a traditional watch with ICT and computer technology, became an established and defined category. The launch of Apple Watch was highly hyped and announced by Apple?s CEO Tim Cook in September 2014, and it became available for pre-order in April 2015. Rumours surrounding the launch were numerous, as with any Apple launch. Smart watches resemble watches in both form and function, while offering additional features and benefits. Thus, there has been a live debate among watch manufacturers and brands as to whether smart watches should be viewed as a threat or opportunity or even ignored.

While mostly mature and fragmented, opportunities exist in personal accessories

Personal accessories remained a fragmented industry in 2015, and this situation is expected to continue in the short to medium term. Most categories can be considered mature in 2015, including writing instruments. However, pockets of innovation do exist and the potential for organic growth has been identified by numerous players. For example, manufacturers of bags and luggage and jewellery have attempted to tailor products for men. This activity is aligned with the broader trend which is highly evident in men?s apparel and footwear. Swedish men are increasingly interested in fashion while society has, simultaneously, developed a higher level of social acceptance for male vanity. This has triggered changes that transformed many categories, enabling them to become more dynamic.

Internet retailing grows in significance in marketing and sales terms

While store-based retailing continued to dominate the retail landscape of personal accessories, the channel?s retail value share dropped steadily over the review period. This was due to the significant development of non-store retailing, especially internet retailing. Over the review period, internet retailing?s retail value share grew by five percentage points. Internet retailing, in terms of retail volume and value sales and marketing significance, is expected develop further over the forecast period as many actors late to this development are catching up. The globalization of internet retailing will also increase competitive pressures. Retailers aim to move towards omnichannel retailing and marketing strategies over the forecast period.

Improved performance expected over the forecast period

Personal accessories is set to continue to record retail value sales growth over the forecast period. The improved economic outlook is a key factor behind an expected improved retail value growth performance, compared with the review period CAGR. However, the brighter economic outlook hinges on a number of negative economic scenarios not materialising. As Sweden?s economy is highly dependent on exports, to the US in particular, anything that might affect and lower demand in the US will have negative consequences for Sweden and, in turn, the performance of personal accessories.Report Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Accessories industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Accessories industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Personal Accessories in Sweden market research report includes:

-Analysis of key supply-side and demand trends
-Detailed segmentation of international and local products
-Historic volumes and values, company and brand market shares
-Five year forecasts of market trends and market growth
-Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

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