London, England -- (SBWire) -- 11/16/2010 -- Europe and the United States dominate the men's grooming products market worldwide, as stated by the new market research report on men's grooming products. Shaving Products, comprising of pre-shave products, post-shave products, and razors/blades represents the largest group within the men's grooming products market. Toiletries, consisting of bath and shower products, hair care products, skin care products, and deodorants, represent the fastest growing product category.

Asia-Pacific represents the fastest growing market for men's grooming products. Growing acceptance for men's grooming and prevailing life style trends in the Western world are fueling the demand for grooming products from male consumers in Asia-Pacific as well as other developing countries.

The world market for men's grooming products is projected to exceed $33.2 billion by the year 2015. This is primarily driven by a rapid rise of metrosexual male, innovative appealing products, growing middle class population, increased Internet connectivity, and universality of prestige across the world.

Men are increasingly becoming beauty conscious across the world. Male consumers are paying more attention on their looks and the trend is being driven by the male role models, including sportsmen and film personalities. As the gender boundaries are blurring, global firms are increasingly focusing on finding new ways of making profits from the emerging characteristics of men consumer segment. The trend has resulted in entry of a large number of personal care products manufacturers into the men's grooming market with cosmetics and beauty products designed exclusively for men. Niche brands helped generate interest among men for grooming products. The rise in popularity for such products led to a shift from niche to mainstream markets. The market for men's grooming products is constantly expanding with skin care and bath and shower segments leading from the front.

Men's grooming market expanded significantly from the traditional shaving products and deodorants to other categories such as skin care, hair care and bath products. Men are increasingly demanding products, which are specifically targeted at them and are selecting their own body washes and shower gels instead of borrowing from their spouse. Today, men's grooming market is significantly contributing to the growth of global cosmetics market.

The report titled Men's Grooming Products: A Global Strategic Business Report provides a comprehensive review of market trends, product overview, competition, product launches, and recent industry activity. The study analyzes market data and analytics in terms of value sales for regions including the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. The global and the US markets are analyzed by the following product groups/segments - Toiletries (Bath and Shower Products, Hair Care Products, Skin Care Products, Deodorants), and Shaving Products (Pre-Shave Products, Post-Shave Products, and Razors/Blades).

The market for men's grooming products is highly competitive. Competition is particularly high in shaving products segment. Several companies are shifting focus from women's grooming products to men's grooming sector. Key players profiled in the report include Avon Products Inc., Beiersdorf AG, Colgate-Palmolive Company, Coty Inc., Lancaster Group, Energizer Holdings Inc., Johnson & Johnson, Johnson & Johnson Consumer Products Division, Limited Brands Inc., L'Oréal USA Inc., Mirato Spa, Procter & Gamble Company, The Gillette Company, Procter & Gamble Italia Spa, PZ Cussons Plc, The Estée Lauder Companies Inc., and The Unilever Group.

View Full Report Details: http://www.companiesandmarkets.com/r.ashx?id=Q47Q4SXP5289247&prk=c34cdcdbcee15ae68d55d5fb6c49c818