Four out of five individuals attending a trade show have purchasing power, thus companies must ensure their display attracts attention to draw in these buyers, announces H3Graphics.com

San Diego, CA -- (SBWire) -- 12/03/2015 --Trade shows continue to see an increase in attendance, with certain industries witnessing more convention growth than others, as reported by the Center for Exhibition Industry Research (CEIR). The transportation, food, communication/information technology and finance/legal/real estate sectors benefit most from participating in an event of this type, and businesses in these industries need to ensure they are attracting attention at these events. With the aid of retractable banner stands available through Ultimate Graphics (www.h3graphics.com), companies find achieving this goal has never been easier.

"The CEIR goes on to note 81 percent of individuals attending a trade show have purchasing authority, and this means four out of every five people who see this banner may make a purchase. What many businesses don't realize is more the three quarters of attendees at a trade show have traveled in excess of 400 miles, which means a business is reaching a national audience when they choose to set up a booth or display at these events," Alex Huerta, spokesperson for Ultimate Graphics, reports.

Companies choose to work a trade show to increase their brand awareness, generate new leads and build relationships with customers, according to Skyline Exhibits market research. In fact, CEIR found that building brand awareness is the goal of 83 percent of companies participating in one of these events. In addition, exhibitors wish to launch or promote a new product and reinforce their brand for those who are already familiar with it.

"Companies need to keep this in mind and ensure they are generating this awareness. The quality of the trade show materials also plays a role in the success of an exhibit. The materials used reflect on the company, therefore this is one area where corners should never be cut. With the help of Ultimate Graphics, trade show exhibitors can ensure they are projecting the right image with their displays," Huerta continues.

Large format printing in San Diego, CA can be of great help when creating displays for this purpose. A high resolution banner draws attention to the booth, and the trade show display provides additional information to lure the potential customer in. Easy to read text needs to be used to ensure all can obtain the desired information quickly and easily, and exhibitors may wish to take this further and have large format printing used on trade show materials or stickers to present to those who visit the booth.

"Trade show attendees typically come to see new products. In fact, 92 percent of attendees state this is their main reason for visiting an event, and 45 percent only attend one event each year. Keep this in mind when creating marketing materials, as the right attention can generate a customer for life. The wrong attention, however, can do significant damage to a business in a short period of time," Huerta announces.

About Ultimate Graphics
Specializing in large format printing and the design and printing of portable trade show displays, Ultimate Graphics now serves clients across the nation. With client input and a collection of the brand assets, the company works on creating a trade show display that captures the eye while positively reflecting the company. Clients always have final say over the design, which is created to help visitors experience the brand.