Burnley, Lancashire -- (SBWire) -- 12/22/2015 --The search engine Google regularly applies new algorithmic updates, in order to test websites in its rankings and ensure their validity. It was expected that the latter-half of 2015 would see the latest Penguin 4.0 update take place, but Google has recently announced that it will now take place next year. This could suggest the changes are going to be even bigger than first expected and therefore businesses with a website must optimise their sites in advance, so they can avoid penalties and still rank highly in the SERPS (Search Engine Results Pages).

A mobile-enabled 2016 will be expected as standard; so opting for responsive designs packed with original content and advanced linking strategies is an anticipated technique. Savvy websites are also expected to avoid the outdated and mistaken practices of copied text and images.

The next Penguin update is expected to be significant as it is set to be a real-time one, meaning that some sites could see their search engine rankings change dramatically, even in the space of hours. It is anticipated that some businesses too will be hit hard with the penalties if their site is not up to standard by the time Penguin arrives.

Quick to comment on the news was Ranking Solutions, a digital marketing agency and expert in the field:
"The delay in the Penguin update should be taken as an opportunity to enhance websites before the big changes are due. Google is using increasingly innovative methods, and if you don't advance your site to keep up with them, you could risk falling away from valuable traffic and even face penalties. Nobody wants to face this going into 2016. Fortunately, we have been implementing site optimisation for a number of years and know what is needed to secure this progress."

About Ranking Solutions
Ranking Solutions is a digital marketing agency, based in Burnley yet working with clients across the country. A range of services are available including SEO, PPC and social media. For more information you can visit their website: https://www.rankingsolutions.com/

PR Contact

Company name: Ranking Solutions Ltd
Tel: 01282 452096
Website: www.rankingsolutions.co.uk
Contact person: Gareth Owen
Email: Gareth@rankingsolutions.co.uk
Address: 7 Kestrel Court
Bridgewater Close
Hapton, Burnley
BB11 5NA