Roland Dickey Jr. is celebrating new franchise opening in Illinois, sending his personal congratulations to those helping expand the Dickey’s Barbecue brand.

Dallas, TX -- (SBWire) -- 01/07/2016 --Roland Dickey, Jr. says that together with the fundamental menu of his successful Texas barbecue brand Dickey's Barbecue, two secrets have allowed him to build the brand from twenty to over 500 inside ten years: details, and people. The details that make his stores a success are shared with his franchisees. The franchisees are carefully selected for their personal attributes so they are not only successful but also add to the brand family at Dickey's. Roland Dickey, Jr. is currently celebrating the efforts of a new franchisee opening his first Dickey's in Rockford, Illinois.

Rockford residents had a reason to celebrate when Dickey's Barbecue Pit opened on Thursday, December 31st with a three-day barbecue extravaganza featuring amazing discounts, prizes and a year's free Barbecue for selected lucky winners. The three day cook out is designed to introduce the Texas brand with a traditional southern fanfare.

Originally from Stockton, Ryan and Lana McPeek were dairy farmers for 17 years until their farm suffered an unfortunate barn fire. Since then, the couple has farmed beef and also worked in corporate careers. The McPeeks decided it was time for a new adventure and knew that Dickey's Barbecue Pit would be the right fit because of its casual atmosphere and quality food. "Rockford is a nice city with a lot of industry," Ryan says. "We are excited to open Dickey's to share delicious barbecue with this great community."

A spokesperson for Roland Dickey, Jr. explained, "Roland is thrilled to introduce his brand to new territories and has every confidence in the individuals responsible for leading this expansion to new audiences. Roland's vision has always been to make Dickey's barbecue the first truly national Barbecue restaurant, and these franchisees are directly responsible for helping make that dream a reality, earning them nothing but gratitude and support from the CEO, who has led the field in franchisee support."

About Roland Dickey, Jr.
As CEO of Dickey's Barbecue, Roland Dickey, Jr. has enthusiastically led his family's company to new heights, overseeing its evolution from local barbecue joint to the fast-casual chain named one of the fastest growing in America. Utilising explosive growth in franchising, Dickey Jr. has helmed the third generation family business to a national audience, while still retaining the brand values of authentic, down-home food, served with a signature brand of southern hospitality.

For more information please visit: http://www.rolanddickeyjr.com/