Bicester, UK -- (SBWire) -- 01/19/2016 --Oxford Vitality specialists began working with Gorman in 2015 to formulate a nutritional supplement that would be most effective for children, along with mothers throughout their pregnancy. Low caloric intake is frequently cited as the primary reason for the deaths of mothers and children, but the real culprit is inadequate nutrition, a situation that's being alleviated with Oxford Vitality's contribution.

"As soon as we spoke with Angela at LFAM, we knew they were the charity we wanted to help," said Sanderson. "We felt their grassroots work in this area was unparalleled."

With the assistance of LFAM, the first contribution of 280,000 tablets from Oxford Vitality was delivered to Liberia to benefit mothers and children in post-Ebola Liberia. Depleted resources, loss of medical personnel, and the inability of mothers to pay for the medications they needed was a perfect match for Oxford Vitality's humanitarian efforts. Before Oxford Vitality's intervention, one of Liberia's ongoing problems was substandard and counterfeit medications arriving from Asia.

Children, pregnant women and nursing mothers in Africa are now the beneficiaries of Oxford Vitality's charitable efforts with the assistance of LFAM. The charitable organization's focus is to make birth safer in Sub Saharan Africa and address maternal mortality rates.

The area has the highest death risk for infants during the first month of life, with 1 out of every 9 children dying before the age of 5. The overwhelming problems for pregnant women are eclampsia and post-partum hemorrhaging. The primary key for avoiding the conditions is nutrition that can be addressed through supplements that provide vital nutrients to maintain the health of pregnant women and their unborn children.

LFAM also provides midwife training with the help of UK health professional volunteers. The organization's Baby Bundle Project provides critical blankets and clothing to keep babies warm during their first days of life, an especially important factor for the many babies born with malaria.

About Oxford Vitality
Oxford Vitality is helping women and children in Africa obtain the vital nutrition they need with a pledge of 2 million supplement tablets. The company's social conscience and commitment to making the world a better place is helping to save lives and provide a healthy start to those most at risk with its specially developed nutritional supplements.

We at Oxford Vitality are delighted with the fact that we have found a cause worth supporting and a place where our support would make a real difference. We have pledged to donate 2 million loose tablets per year to Life For African Mothers to make our contribution to their effort of overcoming the obstacle of needless loss of young lives.

Media Contact:
Richard Sanderson
+44 (0) 1869 388050