Fast Market Research announces the availability of the new TechNavio report, "Global Soft Drinks Market 2015-2019", on their comprehensive research portal

Boston, MA -- (SBWire) -- 02/03/2016 --Overview of the global soft drinks market

Technavios research analyst predicts the global soft drinks market to grow steadily at a rate of 7% during the forecast period. The increase in the sale of premium-priced products such as RTD tea and coffee and functional drinks are the primary drivers of the growth of this market. The innovative marketing strategies being introduced by vendors is also driving the market growth. For instance, during April 2015, PepsiCo entered into a marketing partnership with NBA, making it the official partner of the NBA, Womens National Basketball Association, NBA Development League, and USA Basketball.

Get More Details on this Report and a Full Table of Contents at Global Soft Drinks Market 2015-2019

The stringent government regulations regarding the production and sale of soft drinks are expected to pose challenges to the market growth during the forecast period. For instance, during 2014, Mexico imposed additional taxes on the sale of soft drinks, to reduce its consumption within the country.

Segmentation by distribution channel and analysis of the soft drinks market

Hypermarkets and supermarkets
Convenience stores
On-trade

The hypermarket and supermarket distribution channel dominated the soft drinks market during 2014 with a market share of around 45%. The emergence of strong retail networks globally has contributed to the growth of this distribution channel.

Segmentation by category and analysis of the global soft drinks market

Carbonated soft drinks
Bottled water
Juices
RTD tea and coffee
Functional drinks

Carbonated soft drinks dominated the market with a share of 40% during 2014. The research report predicts the share of this segment to witness a decline during the forecast period. The rising awareness about the harmful effects of artificial sweeteners is driving consumers away from this segment.

Geographical segmentation and analysis of the global soft drinks market

Americas
APAC
Europe
MEA

The Americas accounted for 39% of the market share during 2014 and is expected to grow at a CAGR of 6% during the forecast period. The introduction of a soda tax in some of the countries in this region has had an adverse impact on the growth of sugary drinks. For instance, Mexico implemented a soda tax of 1% on all carbonated soft drinks during January 2014 which resulted in a 6% decline in the sales of these drinks by the end of 2014.

Competitive landscape and key vendors

The global soft drinks market is highly competitive due to the presence of numerous suppliers. The providers in this market compete on the basis of innovation in pricing strategy, product offerings, and distribution strategy. The competition is expected to intensify during the forecast period as a result of an increase in the launch of new product lines, especially natural ingredient-based soft drinks.

The leading vendors in the market are -

Coca-Cola
PepsiCo
Red Bull
Nestle Waters
Dr Pepper Snapple
Danone
Tingyi

Other prominent vendors in the market include Arizona Beverages, B Natural, Bai, Bisleri, Britvic, Dabur, Florida's natural growers, Hydro one beverage, Inko's, Innocent Drinks, Invo8, J.M.Smucker, Kraft, MD Drinks, Monster Beverage, Newman's own, Old Orchard Brands, Parle Agro, Prairie Farms Dairy, Redux Beverage, Rockstar, Royal Pacific Foods, Runa beverages, Staminade, Sunny Delight Beverages, Tampico, Ting Hsin International, Tradewinds beverage, Trend Food International, Turkey Hill Dairy, Unilever, Uni-President Enterprises, and Whiterock.

Key questions answered in the report include

What will the market size and the growth rate be in 2019
What are the key factors driving the global soft drinks market
What are the key market trends impacting the growth of the soft drinks market
What are the challenges to market growth
Who are the key vendors in this market space
What are the market opportunities and threats faced by the vendors in the global soft drinks market
Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA
What are the key outcomes of the five forces analysis of the soft drinks market

Technavio also offers customization on reports based on specific client requirement.

Related reports:

Global Carbonated Drinks Market- Market Analysis Report 2015-2019
Energy Drinks Market in Latin America- Market Analysis Report 2015-2019
Global Coconut Water Market- Market Research Report 2015-2019
Global RTD Tea and Coffee Market 2015-2019
Hot Drinks Market in APAC 2015-2019

Companies Mentioned in this Report: Coca-Cola, PepsiCo, Red Bull, Nestle Waters, Dr Pepper Snapple, Danone, Tingyi, Arizona Beverages, B Natural, Bai, Bisleri, Britvic, Dabur, Florida's natural growers, Hydro one beverage, Inko's, Innocent Drinks, Invo8, J.M.Smucker, Kraft, MD Drinks, Monster Beverage, Newman's own, Old Orchard Brands, Parle Agro, Prairie Farms Dairy, Redux Beverage, Rockstar, Royal Pacific Foods, Runa beverages, Staminade, Sunny Delight Beverages, Tampico, Ting Hsin International, Tradewinds beverage, Trend Food International, Turkey Hill Dairy, Unilever, Uni-President Enterprises, and Whiterock.

About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

Browse all Beverages research reports at Fast Market Research

You may also be interested in these related reports:

-Global Soft Drinks
-Global Carbonated Soft Drinks
-Soft Drinks: Global Industry Almanac
-Carbonated Soft Drinks: Global Industry Almanac
-Global Energy Drinks Report 2015 ; Comprehensive Analysis of Trends in the Global Energy Drinks Market Including Long-term Forecasts