MarketReportsOnline.com adds "Global Licensed Merchandise Market-Focus on Licensed Toys: Trends and Opportunities (2016-2020)" report to its research store.

Pune, Maharastra -- (SBWire) -- 02/02/2016 --The report titled "Global Licensed Merchandise Market-Focus on Licensed Toys: Trends and Opportunities (2016-2020)" analyzes the potential opportunities and significant trends in the global licensed merchandise retail market, with special focus on licensed toys. The report provides detailed analysis of the market size and segmentation of the industry with regional focus on major North American markets such as the United States and Canada and Asia Pacific region. The US is the birthplace of many international licenses and is the biggest licensed toys market globally. Europe is the second largest licensed toy region in the world. Asia Pacific is catching up by being home to seven out of the top 10 most heavily licensed traditional toys and markets globally.

Complete report available at http://www.marketreportsonline.com/444859.html.

The report also assesses the market share of the industry based on popular licensing categories like Character/Entertainment, Corporate Brand, Fashion, etc. Business profiles and analysis of the business strategies of the leading companies operating in the segment such as Disney Consumer Products, Inc., Warner Brothers Consumer Products, Inc. and Viacom Inc. are also included in the report.

Global Licensed Merchandise Market Geographical Coverage: The US, Canada & Asia Pacific

Company Coverage of Licensed Merchandise Market: Disney Consumer Products, Inc., Warner Brothers Consumer Products, Inc. & Viacom Inc.

Order a copy of this Licensed Merchandise Market research report at USD 800 (Single User License) http://www.marketreportsonline.com/contacts/purchase.php?name=444859.

Licensing refers to the business arrangement allowing one company to permit another company to manufacture its products for a specified payment. There are practically no limits on merchandise that can be licensed. It can range from bed sheets to running shoes; clocks to rings; shower curtains to stuffed animals, etc. Character licensing accounted for major share of global licensed merchandise industry in recent years. Licensed character toys especially Hollywood Action Figures has been most dominant category driving sales. Licensing plays a vital role in driving sales and new product launches within toys industry overall.

Some of the factors driving sales of licensed toys and licensed merchandise market overall are high demand from emerging markets, rise in spending on toys by kids and release of blockbusters especially Hollywood movies. Major market constraints are toy safety, counterfeiting of toys and unfavorable structural trends in the market globally. Key trends prevailing in the market includes Sales of licensed toys dominated by Action figures, Advent of Drones and Self-driving cars and launch of Interactive Barbie Doll by Mattel.

Table of Contents

1. Executive Summary

2. Licensed Merchandise Industry: Overview
2.1 Licensing Basics
2.1.1Types of Licenses
2.1.2 License by Property Type
2.1.3 Advantages of Licensing
2.2 Licensed Merchandise

3. Global Licensed Merchandise Market
3.1 Market Sizing Actual & Forecasted
3.2 Market Share
3.2.1 Market Share by Category
3.2.2 Market Share by Region
3.2.3 Market Share by Length of Licensing Agreement

4. GlobalLicensed Toys Market
4.1 Market Sizing Actual & Forecasted
4.2 Market Share
4.2.1 Share by Competitors

5. Global Licensed Merchandise Market-Focus on Licensed Toys: Regional Analysis
5.1 The United States/Canada
5.1.1.Licensed Merchandise Market Sizing Actual & Forecasted
5.1.2. Licensed Toys Market Sizing Actual & Forecasted
5.1.3 Retail Merchandise Market Share by Distribution Channel
5.2 Asia Pacific
5.2.1Licensed Toys Market Sizing Actual & Forecasted
5.2.2Market Share by Region

6. Global Licensed Merchandise Market-Focus on Licensed Toys Market Trends
6.1 Licensed Toys Sales Dominated by Action Figures
6.2 Advent of Drones & Self-Driving Cars
6.3 Interactive Barbie Doll by Mattel

7. Global Licensed Merchandise Market-Focus on Licensed Toys: Growth Drivers & Challenges
7.1 Growth Drivers
7.1.1 High Demand in Emerging Markets
7.1.2 Rise in Spending on Toys by Kids
7.1.3 Release of Blockbusters
7.2 Challenges
7.2.1 Toy safety
7.2.2 Counterfeiting of toys
7.2.3 Unfavorable Structural Trends

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