Colne, Lancashire -- (SBWire) -- 02/08/2016 --Recent statistics have revealed that Google Ads are playing an increasingly important role in how people with Smartphones interact with and buy from businesses. According to Google Think Insights, up to 70% of Smartphone users have used Google Ads in order to contact a business – completing their search and call on their device. This highlights that Smartphones are playing an increasingly important role in the buying behavior of customers. Therefore, the best businesses are expected to utilize this in 2016 – and ensure that their online platforms are Smartphone friendly and Google optimized. Keen to comment on this was DML, an expert in the field.

Increasing numbers of people now own Smartphones – often completing multiple tasks on the one device. The statistics from Google Think Insights also highlighted that 68% of Smartphone searches also used their phone to get directions to a business and 67% were interested in Ads appropriate to their specific location.

Therefore the demand of customers appears to be high, with great attention being paid to the suitability for Smartphones. The best business websites, to retain strength in 2016, will most likely have to take this into account – so ensuring that sites are fully responsive and utilizing Adwords as well as SEO is important. They are examples of some of the primary techniques available. A spokesperson from DML had this to say:

"What is clear is that Smartphones are set to play an increasingly big role in business interaction. Therefore it matters that service providers have mobile-ready sites suitable for customers and their devices. That is why at DML we offer extensive digital marketing services in order to update websites to fit and rank well with the latest technologies, as well as stand out on the search engines."

About DML
DML is a digital marketing agency working with clients across the country from a strong Lancashire base. They offer a number of services including SEO, PPC and social media options.

For more information you can visit their website: http://www.digitalmarketingmechanics.co.uk/

PR Contact:
DML
Tel: 01282 338461
Contact person: Gareth Owen
Email: gareth@digitalmarketingmechanics.co.uk
Address: 25 Milton Road,Colne,Lancashire,BB8 9RN
Website: http://www.digitalmarketingmechanics.co.uk/