Industrial Thought Leaders Look to One Minute Messaging to Articulate Value Proposition


Ft. Lauderdale, FL -- (SBWire) -- 02/08/2016 --Manufacturing journalist, Thomas R. Cutler, founder of the Manufacturing Media Consortium announced the introduction of the Episodic Video Production Division of TR Cutler, Inc. According to Cutler, "Increasingly manufacturing executives have made it clear they are less willing to commit to time ready lengthy case studies, white papers, and attending hour long webinars. As a result we at TR Cutler, Inc. have created a new division of the firm that allows manufacturers to tell their stories in 1 minute videos; episodic television stories which are then aggressively cross-promoted via social media and PR."

The video interviews enhance the messaging by allowing a new kind of hyper-responsive approach meeting the short attention span of industrial leaders today. Cutler has assembled a team of visual media specialists who capture the immediate value proposition of fast-paced video production. "It is the very best of lean manufacturing, communicating with the least amount of waste," Cutler added.

About TR Cutler, Inc.
TR Cutler, Inc. was founded seventeen years ago by Thomas R. Cutler. Cutler maintains extraordinary relationships with clients, journalists, editors, economists, trendsetters, and key business leaders worldwide and has become a key resource for those writing about the manufacturing sector.

Cutler founded the Manufacturing Media Consortium in 1999, which now has more than 6,000 global members including journalists, editors, publishers, and economists, worldwide writing about trends, industrial data, manufacturing case studies, material handling profiles, and robotics feature articles. Cutler works with thousands of media outlets to expand the coverage and importance of the manufacturing media coverage.

Cutler has authored more than 5,000 articles for a wide range of manufacturing periodicals, industrial publications, and business journals each published in leading monthly trade magazines, B2B periodicals, blogs, and marquis publications globally. Cutler is the host of a new weekly episodic video program called Kanbanversation. He is also the President and CEO of Fort Lauderdale, Florida-based, TR Cutler, Inc., (, the largest manufacturing communication firm worldwide with four dozen of industry experts and thought leaders on staff.

Cutler is the most published freelance industrial journalist worldwide, and thousands follow Cutler on Twitter daily at @thomasrcutler.

Media Relations Contact

Thomas Cutler
TR Cutler, Inc.

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