Underwear or intimate apparel is normally worn next to the skin or under other clothing. The five general types of underwear include regular briefs, boxer briefs, boxer shorts, trunks, and thongs.

New York, NY -- (SBWire) -- 02/24/2016 --In the U.S., the market for men's underwear and women's lingerie has witnessed significant rise in demand in the recent times. Changing lifestyles and growing awareness about personal hygiene has propelled the growth of the U.S. men's underwear and women's lingerie market. In 2015, the men's underwear market in the region was valued at US$3,236.4 mn and is estimated to expand at a CAGR of 5.1% during the period between 2015 and 2021. On the other hand, the women's lingerie market in the U.S. is projected to register growth at a CAGR of 5.4% during the same period.

Growing Demand for Functional Underwear Emerges as Key Trend in U.S. Men's Underwear and Women's Lingerie Market

The positive growth of the men's underwear and women's lingerie market in the U.S. can be attributed to increased proliferation of modern retail formats such as discount stores, supermarkets, and pharmacy stores. Rise in disposable income across U.S. households, coupled with growing fashion consciousness, has further augmented the growth of the market.

However, presence of a large number of global and local intimate apparel manufacturers has led to high competition in this regional market. This is expected to restrain the overall growth of the market. The rising demand for functional underwear with features such as fashionable waistband, odour control, moisture management, and better control has emerged as the latest trend in the market.

Online Stores to Dominate U.S. Men's Underwear Market as Most Preferred Distribution Channel

On the basis of category, the U.S. men's underwear market has been segmented into boxer brief, regular brief, trunks, boxer shorts, and thongs. In 2014, the boxer brief segment accounted for the highest share in the market in terms of value and volume. During the period between 2015 and 2021, the segment is expected to continue leading the overall market with high revenue contribution. In terms of volume, the boxer brief segment is projected to hold 34.9% share in the U.S. men's underwear market.

According to size, the U.S. men's underwear market has been categorized into XS, S, M, L, XL, XXL, and XXXL. In the near future, the XXXL size segment is anticipated to expand at the highest growth rate. In 2014, the L size segment generated the highest revenue in the market. In terms of price range, the market has been classified into premium, mid, and low priced underwear. The demand for the mid-priced underwear segment is expected to be the highest in 2021. While 65+ age group is projected to generate the maximum revenue in the coming years, online store segment will emerge as the most preferred distribution channel in the men's underwear market in the U.S.

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Demand for Premium Range Lingerie Segment to Drive U.S. Women's Lingerie Market

On the basis of product type, the U.S. women's lingerie market has been segmented into panty, brassiere, and others including daywear, shapewear, and sleepwear. The growing demand for brassiere is expected to drive the market during the period between 2015 and 2021. While premium range lingerie segment is expected to expand at a CAGR of 6.8% during the same period, the increasing trend of buying lingerie from mono-brad stores will define the future outlook of the market.

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Key Players in U.S. Men's Underwear and Women's Lingerie Market

Some of the key players in U.S. men's underwear market are Philips-Van Heusen Corporation, Hanesbrands Inc., Ralph Lauren Corporation, American Eagle Outfitters Inc., Jockey International Inc., and Gildan Activewear Inc. The major players identified across the the U.S. women's lingerie market include Hanky Panky, Victoria's Secret (L Brands), Calvin Klein, Cass and Company, Fruit of the Loom (Berkshire Hathaway), and Commando LLC.

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