Brooklyn, NY -- (SBWire) -- 02/24/2016 --Insanely Great Customer Service: Going Beyond Ordinary Service To Unleash Fiercely Loyal Customer Relationships, by Daniella Fairbairn, is a pull-no-punches look at what really gives small business a competitive edge in today's hyper-saturated market. Hint: it's not cutting edge technology or bucket loads of capital. The secret lies in human beings, and, more specifically, how you treat them.

"We've all been there," says Daniella. "At one point or another, we've all been in some establishment where the service left a whole lot to be desired. Try to remember how you felt at that moment. And now put yourself firmly in the shoes of your customer. What makes someone choose one business over another? More importantly, what will make your customers choose you over anyone else? The answer is insanely great customer service." (Published by Blue Artists, LLC, 2016)

With information about customer experiences being so easily shared, customer service is the new business currency. Customer word of mouth and reviews are more powerful than ever and can make or break your business.Savvy business owners realize that the experience is the product and seek to control and tailor every aspect of the customer experience that they can.

Daniella aims to show small business owners just how to do that with her book. Businesses looking to improve their positioning and increase their sales will find some practical strategies within its pages.

Daniella's services as a workshop leader and speaker set a strong foundation for local small businesses, with a customized formula for quality customer service experiences and helping start-up teams develop greater collaborative working environments through presentations and discussions. She focuses on education, recruitment, retention, and, of course, customer satisfaction.

Insanely Great Customer Service: Going Beyond Ordinary Service To Unleash Fiercely Loyal Customer Relationships (Blue Artists, LLC, 2016) is available, in print, on Amazon.com and on the author's website, daniellafairbairn.com. An ebook version will be released shortly.

About Daniella Fairbairn
Daniella Fairbairn is a published author and seminar presenter. In addition to being a sought-after public speaker, she is an excellent team leader. During her formative years, she functioned as a beneficiary of many non-profit programs, including having served over ten years as a Girl Scout Volunteer. To this day, she's very passionate about my community and the well-being of others. In education, she has earned a Masters Degree in Public Health with a concentration in Urban Health Administration, and she participates as a Coach in Dr. Teresa R. Martin's Enjoy Your Legacy Coaching Program. Currently, she's a Healthcare Manager and Housing Provider, in the Florida market, and has also worked as a Community Outreach Manager. Her specialties include Communications and Customer Service Training. Find out more at daniellafairbairn.com.

Publicist: BLUE ARTISTS, LLC
info@blue-artists.com
877-977-2023
www.DaniellaFairbairn.com