Study: Online Shopping, Couponing & Bargain Hunting on the Rise in India

New Delhi, India -- (SBWire) -- 05/24/2016 --As e-commerce rates rise worldwide, more and more Indians are searching for sources of coupons they can apply to online purchases. By most estimates, India's total retail market is expected to more than double by 2020, with the ecommerce industry in particular projected to grow to 100 million consumers and a value of 15 billion by 2017.

What are coupons, you ask?

In e-commerce and online shopping a coupon code is a code, consisting of letters or numbers. All you have to do is to get the items that you want on the internet, enter the codes at checkout and then the amount that the code is worth is deducted from the amount that you should pay for the items.

They are the best way for you to enjoy online discounts while you shop online and today, shopping on the internet is not only fun but it is also a great way of saving money especially if you use online coupon codes.

The number of internet users in India is also on the rise, with the current number of 230 million users expected to exceed 600 million within three years. This means that a large portion of our population is still not using the internet; and efforts need to be made by the government and the startup and internet eco-system in India, to promote internet penetration and usage.

According to surveys, almost 80% of the consumers tend to spend their money easily and find it hard to save even just 10% of their income. What people do not know is that they can easily save more money even on their daily expenses if they just know how to do it. One of the best examples to save money is the utilization of money saving coupons.

India's Price-minded consumers are searching frequently, for coupons and discounts, related to a variety of products and services, from food delivery, groceries and taxi services to travel, mobile phones, electronics, fashion, health, beauty, home decor and more.

One new website hopes to offer this growing discount seeking community, the information they crave and helping them save money on their online shopping, bill payments, purchases and everything else online. couponmint offers more than 8,000 live coupons and offers to more than 1,200 online stores and services in more than 80 categories. All of the coupons, promo codes, deals and discounts offers to major online retailers and service providers are verified and updated regularly to ensure that they are still active. The site also offers a price comparison feature and cashback offers.

"Smart people save money, and we built couponmint to help consumers in India do just that," said Varun Avasthi, spokesperson for couponmint. Anyone who loves saving money by using coupons needs to sign up for our email list to receive notices on the latest online deals. Our aim is to be India's leading online coupons & deals website, pointing online consumers to the best information so they can save money, where and when ever they need it the most! You can find the latest & verified coupons, promo codes, discount deals & cash back offers from 1000+ online brands, stores & services in a comprehensive 80+ categories on our website. All discounts are available in Nine (9) Indian Languages so as to ensure that everyone is able to make the most of them, regardless of language barriers or preferences etc." 'At couponmint, our motto is – No Bargaining, Only Couponing, Saving & discounting! So, Be a Smart shopper! Shop More, For Less with online coupons, promo codes, deals & discounts!

You can visit couponmint, India's Largest Online Coupons, Promo Codes, Discount Deals & Cashback Offers Website, at or search for them on Google as couponmint or

Happy Shopping :)

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Vinay Dhiman
Coupon Mint

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