MarketResearchReports.Biz has announced addition of new report “Multiplay Services: Bundling Growth And Strategies Beyond Traditional Quadruple-Play” to its database.

Albany, NY -- (SBWire) -- 09/15/2016 --A new research report on the global multiplay services market has been recently added to the vast repository of MarketResearchReports.biz. The study, titled "Multiplay Services: Bundling Growth And Strategies Beyond Traditional Quadruple-Play," offers a comprehensive overview of this market, emphasizing on the adoption of quadruple-play across the world and its growth prospects.

According to the study, 2015 witnessed 583.7 million households availing multiplay services, worldwide, with Asia Pacific leading the flock with 44.8%. Analysts expect the adoption of these services to rise at a CAGR of 5.30% during the period from 2015 to 2020 and reach approximately 757.1 million households by the end of the forecast period.

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Operators in emerging economies are highly focused on attracting customers to multiplay bundles using massive discounts. On the other hand, vendors in developed countries are focusing more on introducing value-added services that can be integrated with their existing multiplay services, states the report.

The study offers a detailed report on the adoption of multiplay services in various regions. In 2015, the penetration of multiplay services reached 63% of the total households in North America while Latin America witnessed only 32.1% households adopting multiplay. The Latin America multiplay services market is expected to expand at a CAGR of 7.2% during the forecast period. However, the regulatory framework in Latin America limits the penetration of quadruple-play in economies such as Mexico and Argentina, which is projected to hamper this regional market in the coming years.

On the flipside, in Canada and the U.S., operators are integrating connected home and smart living solutions with the traditional quadruple-play bundles, fueling the adoption of these bundles remarkably in the near future, reports the study.

In Europe, multiplay reached 67.4% of the total households in Western Europe and 27.8% of the total households in Central and Eastern Europe (CEE) in 2015. Quad-play services operators in Western Europe are exhibiting robust rise on account of their strong presence in both fixed and mobile sectors. In CEE, operators are focusing more on pricing structures as well as discounts to increase multiplay adoption.

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Around 22.3% of the total household in Asia Pacific were using multiplay services in 2015, notes the research study. Individually, the multiplay penetration shares in Japan, Singapore, and Korea were 62.7%, 86.4%, 64.9%, respectively, in 2015. Several operators such as NTT Docomo and PCCW have highly developed smart living solutions in Asian economies. They are now focusing on integrating these solutions into traditional multiplay bundles with services such as remote appliance control and health monitoring devices.

As of now, quadruple-play offers are nearly non-existent in the Middle East and Africa. However, the market for multiplay services is likely to exhibit significant growth in this region over the forecast period with a CAGR of 20.50%.

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