Newtown Square, PA -- (SBWire) -- 10/17/2016 --Insurance marketing is tough. The competition is tough. However, there are ways to be successful by cleverly utilizing the best social media platform to promote insurance products.

Many insurance agents use the usual social media platforms: Twitter, Facebook, LinkedIn, Tumblr and Instagram However, other alternatives are out there that have the potential to kick up the success of targeted marketing by creatively using the chosen platform.

"One excellent social media platform is Squidoo and if you do a good job on your lens, by populating it with educational, helpful and interesting content, when readers rate your lens as being worthy of reading, it influences the traffic you get," explained Clelland Green, RHU, CEO benepath.net. Squidoo can be an excellent marketing resource and even though it can be a bit challenging to get a lens set up, its potential for sales is well worth the investment of time and creativity.

A lens marketing Medicare supplement leads needs to be search engine friendly so those hunting for the terms included in the lens are able to find it. Before launching, make certain the right keywords are used by finding out the most searched terms on Google and Yahoo for Medicare supplements. "Here you can also use Squidoo's tag clouds for phrases or words that are highly searched," Green added.

Marketing on a Squidoo lens means letting others know that the lens content was written by an expert. Agents selling insurance products are highly trained and know their market and policies inside out. "Letting readers know you're an expert creates a sense of trust, sells 'you' and your product. Add a picture so people know who you are," said Green.

What else can help promote a Squidoo lens relating to insurance products?

There are a number of other tactics that may be utilized to boost interest in a lens and they include, but are not limited to:

Using the Guestbook module to kickstart debates.

Permit others to link to the lens using the Plexo module.

Aim to get other people involved in talking about the lens content. Be somewhat controversial to get people to discuss the pros and cons of having insurance.

Continually add new content.

Use an autoresponder to attract return visits.

Concentrate on creating backlinks by using social bookmarking services and pinging.

Insurance marketing today needs to be diverse and reach as many people as possible. One extra tool for an insurance agent to market their products is using a Squidoo lens.