Selter and Morgenstein will discuss strategies for building a massive online brand as well as share secrets of how Selter grew a community of over 32 million social media followers.

New York, NY -- (SBWire) -- 02/10/2017 --PMG Sports client Jen Selter and President & CEO Evan Morgenstein will feature at Dublin Tech Summit taking place in Dublin, Ireland February 15-16, 2017. Dublin Tech Summit will welcome global thought-leaders in innovation, business and technology to share their insights on budding global trends and technologies. One of the featured keynote speakers at DTS 2017 will be globally-renowned entrepreneur and angel investor Gary Vaynerchuk. Jen and Evan will sit down with Spark Digital Founder Felicity McCarthy for a moderated Q&A discussion about their experiences and successful strategies in using social media to build Selter's influence as a positive role model and celebrity spokesperson amongst the 15-24-year-old demographic.

Jen Selter is considered the world's most famous social media fitness influencer. Her personal Instagram account has attracted over 10.6 million followers and her total social media audience exceeds 32 million followers across all social media channels including Snapchat, Facebook and Twitter with continued growth exceeding 250,000 followers per month. Jen is a savvy entrepreneur who grew her online following organically using her own strategic social media tactics. In January of 2017, Jen launched her own signature fitness plan with Fitplan App and is in the final development stages of her own apparel line called GymLooks which will be launched later this spring.

"Learning how to build and monetize a community on social media from Jen has been an incredible 2+ year journey," said Morgenstein. "Her genius is so underrated. I am looking forward to sitting on the stage with Jen sharing insights with people in the industry they can't easily acquire but through the incubator of a Jen Selter."

Evan Morgenstein is one of the foremost authorities on celebrity branding and corporate consulting. He is the architect of the Jen Selter business model, focusing on building lasting partnerships with innovative brands that position Jen as a global thought leader in the health, lifestyle and fitness categories. Additionally, Morgenstein has worked as a sports talent agent for over 20 years representing some of the most iconic U.S. Olympians in history including Mark Spitz, Dara Torres, and Nastia Liukin. His dual experience in corporate consulting and talent representation gives him a unique perspective on the current marketplace and the future of innovation in celebrity and social media marketing.

For more information on potential partnership opportunities or to book personal appearances with Jen Selter, contact Evan Morgenstein at evan@pmgsports.com or call 919-459-5426. For media inquiries, contact Matt Uberseder at matt@pmgsports.com or call 919-459-5428.

Social: @JenSelter @DubTechSummit #DTS

About PMG Sports
PMG Sports is an elite sports marketing agency with a goal to create a space in the industry that is completely unique through superior creativity and innovation. PMG Sports has set out to provide each of its clients with the same level of professional representation and service. Additionally, PMG Sports is an industry leader in providing corporate consulting services and treats each client, whether an athlete or corporation, with an added personal touch. For more information, visit our website at http://www.pmgsports.com.

About Dublin Tech Summit
DTS 2017 will bring together global leaders in innovation, technology and business to shape the future of global trends and technologies. Held across Dublin's iconic silicon docks the two-day summit will showcase everything Dublin has to offer as a global technology hub. To learn more visit http://www.dublintechsummit.com and follow them on Facebook and Twitter.