The Report Success Case Study: Starbucks Mobile Order & Pay provides information on pricing, market analysis, shares, forecast, and company profiles for key industry participants. - MarketResearchReports.biz

Albany, NY -- (SBWire) -- 03/06/2017 --"Success Case Study: Starbucks Mobile Order & Pay" is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the success of Starbucks app-based proximity ordering service in the US. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products.

Smartphone-based remote ordering is establishing itself as a powerful tool for foodservice and other FMCG businesses. The uptake of such services reflects the demand growing among consumers for solutions that minimize the time and effort spent on ordering food and complement on-the-go needs.

View Report @ http://www.marketresearchreports.biz/analysis/1009093

Scope

- Alongside the rising number of smartphone-users, proximity mobile payments have tripled since 2014, becoming a very popular payment method for American consumers. Companies, especially within the quick-service restaurant sector, should therefore seek to add ways for consumers to pay with their smartphones, for example through their mobile apps.

- The Mobile Order & Pay service on the Starbucks app is proving to be a success for the company by allowing it to take advantage of the rise in US consumers utilizing proximity mobile payments to make transactions that they would otherwise carry out in-store.

- High mobile loyalty due to Mobile Order & Pay use remains a major driver for the growth of the company. The firm worked hard at developing its digital strategy, optimizing the user experience of its mobile app to reduce friction and increase traffic for those who use the app to make purchases.

Get Sample Copy Of This Report @
http://www.marketresearchreports.biz/sample/sample/1009093

Reasons to buy

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Read our latest Press Release at
http://www.marketresearchreports.biz/pressreleases

Table Of contents:

Table of Contents
About this research
Summary: Starbucks Mobile Order & Pay
What?
Why?
Take-out
Appendix

About MarketResearchReports.biz
MarketResearchReports.biz is the most comprehensive collection of market research reports. MarketResearchReports.Biz services are specially designed to save time and money for our clients. We are a one stop solution for all your research needs, our main offerings are syndicated research reports, custom research, subscription access and consulting services. We serve all sizes and types of companies spanning across various industries.

Contact
Mr. Nachiket
State Tower
90 Sate Street, Suite 700
Albany, NY 12207
Tel: +1-518-621-2074
Website: http://www.marketresearchreports.biz/
E: sales@marketresearchreports.biz