Tremonton, UT -- (SBWire) -- 03/30/2017 --Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters needed to do was to submit the address of a page, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed. The process involves a search engine spider downloading a page and storing it on the search engine's own server, where a second program, known as an indexer, extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words, and all links the page contains, which are then placed into a scheduler for crawling at a later date.

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By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. In June 2007, The New York Times' Saul Hansell stated Google ranks sites using more than 200 different signals. The leading search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages. Some SEO practitioners have studied different approaches to search engine optimization, and have shared their personal opinions.  Patents related to search engines can provide information to better understand search engines.

In 2005, Google began personalizing search results for each user. Depending on their history of previous searches, Google crafted results for logged in users. In 2008, Bruce Clay said that "ranking is dead" because of personalized search. He opined that it would become meaningless to discuss how a website ranked, because its rank would potentially be different for each user and each search.

In December 2009, Google announced it would be using the web search history of all its users in order to populate search results.

Google Instant, real-time-search, was introduced in late 2010 in an attempt to make search results more timely and relevant. Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results.

In February 2011, Google announced the Panda update, which penalizes websites containing content duplicated from other websites and sources. Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice, however Google implemented a new system which punishes sites whose content is not unique.  In April 2012, Google launched the Google Penguin update the goal of which was to penalize websites that used manipulative techniques to improve their rankings on the search engine.

Common Mistake #1:  Hiring the Wrong Coach - There are a lot of people tagging themselves as "Social Media Experts, Gurus or Certified Specialists."  Most of the people making these claims are individuals/organizations who offer "basic Social Media skill sets and copy methodologies" which, in the end, will get  the wrong kind of connections, a lot of the wrong followers as well as a bad reputation in the marketplace.  Just like in the Indiana Jones movie, one needs to "choose wisely" or they will perish from a Social Media perspective.

Communications is a system to leverage an organizations ability to connect with ones market; Social Media is "the new" communications system.  Communications is about reach.  Communicating is about relational dynamics between people.  Social Media provides the means to effectively communicate with ones market.  However, communicating in human rather than institutional terms.  If one is not communicating (listening first, initiating second) then, how in the world does one expect to create relationships with people and businesses that may want the value that one offers?

Mission Statement:
To proactively serve our business community by providing solutions in entrepreneurialism, business development, social media and venture capitalism.

Vision Statement:
To provide leadership in establishing strength with our client's international businesses, being built on a foundation of innovation, advocacy, technology and business integrity.

The Real Reasons Why To Use Social Media:

1. If ones business can't be found — they are not engaging with the "True Market."

2. Social Media (YouTube) is 64% more effective — than traditional advertising.

3. Ones "True Competition" — is guaranteed to be engaged in Social Media.

4. One will find customers — 15 times faster with Social Media.

5. One can reach the "True Market" — by simply engaging the right people.

6. By ignoring this Social Media Market, they are not creating opportunities – while the competition is.

7. Social Media saves massive amounts of time— if one uses it right.

Site owners started to recognize the value of having their sites highly ranked and visible in search engine results, creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. The first documented use of the term Search Engine Optimization was John Audette and his company Multimedia Marketing Group as documented by a web page from the MMG site from August, 1997.

Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag, or index files in engines like ALIWEB. Meta tags provide a guide to each page's content. Using meta data to index pages was found to be less than reliable, however, because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content. Inaccurate, incomplete, and inconsistent data in meta tags could and did cause pages to rank for irrelevant searches.  Web content providers also manipulated a number of attributes within the HTML source of a page in an attempt to rank well in search engines.

~If one thinks about "the real reason why"  they need to engage in Social Media, it all boils down to these basics:

(a)   Forming the right relations and
(b)   Doing so the right way
~Many business leaders are still at the fundamental stage of asking,

"Why is Social Media important for my business?"
~This very question begs another question:
"Have you been paying attention to the marketplace?"

Ok, so, most people will answer these questions quite easily.  And here's how it usually goes: "Yes, of course I've been paying attention to the marketplace and Social Media is obviously important because it seems to be everywhere one turns.  One is hearing about Social Media but still have the need to understand why  the businesses using it and why is it creating so much attention."  The answer to "Why" is related to "How and What" a business does to engage in market relations with the aim of creating an opportunity for a business transaction.  Why do businesses exist?  Primarily to:

(a) Create value and
(b) Attract a market who wants the value proposition enough to engage.

However, the "How" of doing this has dramatically changed in the last 2 years from "Push Marketing" to "Pull Marketing."  This transformation has all happened via relevant and relative conversations that attract the market one will seek to the client.

When people needed or wanted something in the old days, they'd look up information in the yellow pages.  Today, people turn to search engines to find what they want or need.

Each day, on average, Google searches currently total over 400,000,000.  When people are looking to purchase something they want/need, more-and-more they're going "on line" to find out what other people think or say about a certain product, service or brand.  The relevancy that influences people's buying behavior is other people's conversations.  That's if they can find a conversation and if it provides the value that people are looking for.  If one can learn "how" to use social media correctly then they'll understand "what" the market is looking for and "where" they are looking.

To sum up:
For many, the Web isn't a place to look for information — it's the only place.

Key Points
SEO: G3 Development provides search engine optimized articles once each week to literally 'train' the search engines to index content more frequently. In addition, our articles are optimized with keywords and customized links that help search engines measure relevance and connectivity with related sites.

Localization: Localized searching is becoming more and more important as mobile devices and local networks leverage geo-tagging for prioritizing search results for consumers. Search engines now consider where the client is and provides search results based on the location. Considering this, G3 Development provides geo-centric keyword optimization to help distinguish content and take advantage of localized searching.

Customization: Each article contains personalized content including names, contact information, and personal variables. In this way G3 provides customized content that has a unique profile, forcing search engines to consider each blog in the network as unique. Participants enjoy a customized experience and feel 'ownership' of the content, encouraging sharing and promotion.

Social Media: Each article published by G3 Development contains sharing badges for the leading social networks, making our customized content as easy to share as a single click. Participants who have Facebook, Delicious, Digg, MySpace or Twitter accounts can share their articles with their friends easily and quickly. Readers can also share the articles, making them even more extensive and valuable. Participants with an aggressive social media plan can share their blog content knowing that the links in each article will bring readers back to their respective Home page.

Compliance: G3's articles are written by professionals, participants do not have to worry about compliance issues and enjoy a certain level of comfort in knowing that content that holds up to communication standards.

Synergy: Because G3 publishes the same foundational article to each participant, the organization moves together as a whole with a common message and a consistent conversation. Group synergy can be achieved and synchronized for special events, new product releases, and special news stories, etc.

Blogging: Participants have the option to blog their own content. This exciting opportunity allows achievers to set themselves apart and to extend their reach with personal stories and experiences. G3 Development provides complete access to the blog and video training content designed to introduce participants to blogging.

Grow A Business With Localized Web Traffic From THEIR OWN Google-Friendly Blog Website! G3 Make's It Easy...

Google ranks websites based on the relevance, freshness, and content structure. G3 creates powerful custom content for the client that search engines LOVE based on important keywords about their business type and location. Then, G3 will merge that content with specific details the client's have given them about The client themselves! The result...? A powerful web presence that helps propel the client to the top of search results!

G3 Development Writes "Powerful Custom Content" Specific to THE CLIENT!
G3 localize's their content
G3 includes relevant keywords and optimized links
G3 Publishes  the Clients Content at the Right Frequency!
Appeals to search engines like Google
Search engines index the clients information SOONER
G3 Creates and Manages the Tools For the Cleint!
G3 provides the blog
G3 provides the hosting

As the cleints new blog site begins to fill with content, and they establish a web presence, search engines begin to notice, index, and list them in their results. This is often referred to as "Organic SEO". The more custom content they have, the higher the site climbs in search results. If they're new to blogging and web marketing, G3 understands. For the most part, they'll take care of things for the client. However if they would like to get involved, G3 created an easy-to-follow instructions and a cool video library to help them become more familiar with their new blog site. G3 Development provides access to these resources once the client has established an account.

About G3 Development
G3 Development is set out to proactively serve the business community by providing solutions in entrepreneurialism, business development, social media and venture capitalism.

To provide leadership in establishing strength with our client's international businesses, being built on a foundation of innovation, advocacy, technology and business integrity.

http://www.g3-development.co/
877-229-9183