A2P SMS Industry Overview

Portland, OR -- (SBWire) -- 08/01/2017 --Application to Person (A2P) is an innovative technology that is used to send personalized messages for advertising and other promotional activities. This SMS service is a part of the mobiles value added services (VAS). Increasing number of enterprises in multiple industry verticals are driving the market growth, as these enterprises adopt the SMS as a communication channel for their customers, employees, general public, and other stakeholders. In addition, mobile phone network operators are shifting their focus to A2P SMS, to increase their average revenue per user.

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Based on application, the market is divided into pushed content services, customer relationship management, promotional campaigns, interactive services, and inquiry-related services. According to end-user industry, it is categorized into retail, transportation & travel, entertainment & media, healthcare & hospitality, BFSI, and others. Geographic segmentation and deep analysis of each of the aforesaid segments is included for North America, Europe, Asia-Pacific, and LAMEA.

Market Dynamics:

Drivers:
Increase in mobile subscriber base
Rapid economic growth and upsurge in mobile advertising and e-commerce business

Restraints:
Increasing mobile messaging spams, phishing, and malware attacks
Technical irregularities in the process

Market Players:
The top players in the global A2P SMS market include Syniverse Technologies, LLC, AMD Telecom S.A., Fortytwo Telecom AB., Ogangi Corporation, Silverstreet BV, CLX Communications AB, Tanla Solutions Ltd., Symsoft AB, Cybercomm, Infobip Ltd, and Angkor Data Communication Group Co., Ltd.

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MARKET LANDSCAPE

By Application

Pushed content services
Customer relationship management services
Promotional campaigns
Interactive services
Inquiry related services
By End-user

Retail
Transportation & travel
Healthcare & hospitality
Entertainment & media
BFSI
Others

By Geography
- North America
- Europe
- Asia-Pacific
- LAMEA

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Table of Content for A2P SMS Market

1. Executive summary
1.1. Key findings
1.2. Market attractiveness and trend analysis
1.3. Competitive landscape and recent industry development analysis

2. Introduction
2.1. Report description
2.2. Scope and definitions
2.3. Research methodology

3. Market landscape
3.1. Growth drivers
3.1.1. Impact analysis
3.2. Restraints and challenges
3.2.1. Impact analysis
3.3. Porter's analysis
3.3.1. Bargaining power of buyers
3.3.2. Bargaining power of suppliers
3.3.3. Threat of substitutes
3.3.4. Industry rivalry
3.3.5. Threat of new entrants
3.4. Global A2P SMS market shares analysis, 2014-2025
3.4.1. Global A2P SMS market shares by application, 2014-2025

Continued…

List of Tables
Contain 37 Tables

List of Figures
Contain 49 Figures

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