Brands are focusing on non-core items to boost snacking occasions, while diners want to see less sugar, fat and salt in burger and chicken meals.

Albany, NY -- (SBWire) -- 08/25/2017 --The demand and trend of fast food differs from region to region. The roots of fast food come from U.K. where people eat out frequently. In recent years, burger and chicken restaurants are more preferred option when consumer wants to go out for fast foods. In U.K., people visit burger venues more than chicken venues. Considering this fact, Market Research Hub (MRH) has recently announced the inclusion of a new study to its vast repository, which is titled as "U.K. Burger and Chicken Restaurants Market - August 2017". The study highlights precise overview of the market in U.K. by analyzing consumer behaviors, market trends, usage habits of consumers, leading companies and brands and their launch & activities in the recent years.

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This report estimates and forecasts the burger and chicken restaurants market on a global level. The study provides forecast between 2017 and 2022 based on value sales and revenue (US$ Mn) with 2012 as the base year. According to the key findings, Burger and chicken restaurants are in growth because parents are vital to burger and chicken restaurants as the population of 0-14 year-olds grows. Also, the report examines that Burger segment continues to dominate the market despite headwinds. Diners who are spending up to £20 on a meal are the key consumers of the market. Yet the sector is experiencing the halo effect, with diners interested in gourmet chicken. Meanwhile, daily deals, loyalty cards and late-night openings can nudge more diners to visit.

Moving further, the study designates to the consumer preference and current trends in the market. Most of the Britons eat at burger venues more than chicken venues. While eating out is a treat for most parents and young diners. Also, they have a habit towards eating burger and chicken out of home. Some of the market drivers mentioned in the reports are rising costs on the cards for food operators in 2017, Rising inflation and the weakened pound, eating on health etc. On the other hand, demographic changes could temper the market growth. Health concerns may convert fast food diners into gourmet diners which is also a major challenge for the market.

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The next section of the report describes the details on brand innovations and the marketing and advertising activities of key players to remain competitive in this market. Brands are focusing on non-core items to boost snacking occasions, while diners want to see less sugar, fat and salt in burger and chicken meals. They are also using social media to engage young diners. Among the various leading players, Nando's attracts more affluent diner and McDonald's is a favorite brand. McDonald's remains the leading player while KFC experiences the halo effect. At present, leading players in the market are McDonald's, Burger King, Nando's, Kentucky Fried Chicken, Gourmet Burger Kitchen, Honest Burgers, Byron Hamburgers, Meat Liquor, Shake Shack, Smashburger etc.

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