PPC and SEO Campaigns Pair Perfectly to Attract New Clients
Trulium - Denver SEO and PPC Specialists Offering Comprehensive Solutions
Littleton, CO -- (SBWire) -- 09/05/2017 --Winning new customers can be a challenge, especially after a brand or product launch. Two forms of internet marketing that work in totally different ways can be combined for maximum impact. PPC (Pay Per Click) advertising gets immediate results. As soon as the campaign is switched on, clicks can be won. This means a PPC campaign should not be launched until the business is ready to receive the new traffic. The campaign can be researched up front, entered and then paused until the time is right.
Search Engine Optimization (SEO) takes longer to work. The goal is to rank higher in the search engine results pages for certain keywords, and this process is ongoing and typically take months. Even when rankings are secured, they can then be volatile unless a continued focus is put on maintaining them. For this reason, many clients who initially choose an SEO strategy to rank higher, continue with SEO efforts to stay at the higher ranking positions once they are achieved.
When terms are very competitive and current rankings are low, it can take a long time to get into that 'page 1' status where clicks are more likely to be won from organic searches. In these instances, a PPC budget is an immediate way to raise the company profile and get some interest.
In both PPC and SEO it is critical to understand the keywords and search terms which are driving traffic to the site. Being too generic can result in wasted money where prospects are tempted to click and are then disappointed with the landing page experience. As PPC and SEO work hand-in-hand, it makes sense to view both campaigns as part of one united strategy for the business. Lessons learned in each field can be positively leveraged across both forms of marketing. For example, a promising new keyword within SEO analysis can be added into the PPC campaign and vice versa.
Trulium is an SEO, PPC, Social Media Marketing, Internet Marketing and Website Design Agency located in Littleton, Colorado. They specialize in tailoring solutions for small and medium-sized business clients. For businesses looking to introduce SEO, PPC, SMM or some other internet marketing to their overall marketing strategy, Trulium can be contacted by phone, by email or by filling in a contact form on the Trulium website at http://www.trulium.com.
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