Albany, NY -- (SBWire) -- 09/06/2017 --Market consolidation through mergers and acquisitions is the strategy adopted by leading players in the global digital commerce applications market according to the findings of a new report by Persistence Market Research titled Digital Commerce Applications Market: Global Industry Analysis and Forecast, 20162026. The expert team of analysts have observed that top companies are focusing on strategic mergers and acquisitions to enhance their global market share and expand customer base. The digital commerce applications market across the globe is fragmented in the medium to low price range. While studying product expertise and innovation, the analysts have found that key companies in the global digital commerce applications market are focusing on offering new and customized digital commerce applications. Companies are focusing on offering cloud-based solutions as cloud-based solutions have high demand across the globe.

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Trained and qualified digital commerce resources are in high demand globally, which is a major driving factor of the global digital commerce applications market. The best providers are considered top employers where people choose to work and typically have well-defined recruitment, talent management, compensation, and retention programs and where the development, sales, and customer service teams are fully staffed. A good employee strategy will help providers emerge profitable and also help provide better solutions to customers. Solution providers are focusing on providing micro vertical-specific business processes, best practices and implementation methodologies to help enterprises get started. These best practices and methodologies are supported and maintained as part of the release cycle and professional services staff (including partners) are trained and certified on these tools.

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In May 2016, Tata Consulting Services Limited and Siemens enlarged their strategic partnership to deliver big data analytics to manufacturing industries across the globe and subsequently, Tata Consulting Services merged with GE Digital and GE Healthcare to develop digital solutions to deliver benefits to customers.

Market Segmentation

By Industry

- Manufacturing
- Telecom, Media & Entertainment
- BFSI
- Retail & CPG
- Healthcare & Pharmaceutical
- Travel & Hospitality
- Energy, Resources & Utilities

By Application
- Financial
- Marketing
- Sales
- Service Operations
- Customer Services
- Order MGT
- Content MGT
- Inventory MGT

Macroeconomic indicators such as GDP, wholesale and retail trade, merchandise trade and prices have been considered to arrive at the indicated market numbers. Yearly change in inflation rate has not been considered while forecasting market numbers. Top-down approach has been used to assess market numbers for each category, while bottom-up approach has been used to counter-validate the reached market numbers. The report commences with an executive summary, market definition and taxonomy. Market value chain and business overview and strategy are two important focus areas of this report. Drivers, restraints, regional trends and forecast factors along with their relevance and impact are included in market dynamics.

The analysts have devoted the last section of the report to study the market performance of some of the top companies operating in the global digital commerce applications market. The researchers have profiled a few of the leading market players and presented a detailed analysis of their overall business performance and a comprehensive evaluation of their short-term and long-term business and go-to-market strategies. The analysts have adopted a systematic research approach where in-depth secondary research is used to ascertain overall market size, top industry players, top products and industry association. In order to conduct expert and industry interviews, Persistence Market Research has formulated a detailed discussion guide. Data acquired through research is validated using the triangulation method, in which secondary and primary research data and Persistence Market Research analysis contribute to the final data.

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Company Profiles

- Tata Consultancy Services Limited
- International Business Machines Corporation
- Infosys Limited
- Salesforce.com, Inc.
- Cognizant Technology Solution Corporation.
- Oracle Corporation
- Visa Inc.
- Shopify Inc.
- Digital Turbine, Inc.
- Tencent Holdings Limited
- Others

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