The web content management is a software application that offers collaboration and administrative tools intended to manage web content with ease. Easy content management, permission to have multiple users, simplification of website maintenance, and easy design changes to the website interface are salient features of the web content management system.

Portland, OR -- (SBWire) -- 09/25/2017 --The system requires more security management and extra backup of data. These along with increased vulnerability of the website are key disadvantages of web content management system. Effective content management for the organizations and content compatibility over various cross platform devices create the need for web content management systems.

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The rise in demand for web content management and multi-channel user experience of the consumer drives the web content management market towards growth. Mounting data on the website and poor network connectivity restraints the web content management market. Integration of advanced technologies with the web content management system is expected to offer significant growth opportunities for the market. However, implementation of web content management with existing technologies and systems is a major challenge for the web content management market.

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The market is identified by stiff competition among the key vendors. New product launches, partnership, collaboration, and acquisition are prime strategies adopted by the key market players to expand their market presence. For instance, Open Text Corp. acquired Covisint Corp. on June 2017 to expand its cloud-based content management services portfolio.

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