Marketing Technology Market Analysis And Forecast

New York, NY -- (SBWire) -- 11/24/2017 --Technavio's analysts forecast the global marketing technology market to grow at a CAGR of 11.9% over the period 2014-2019.

Covered in this Report
The global marketing technology market can be segmented into four segments: Interactive systems, content creation and management, data and analytics systems, and enterprise administrative applications. This report covers information about the market share of global marketing technology market by application. The report also covers information about the geographical segmentation of the market based on the three key regions.

Technavio's report, the Global Marketing Technology Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and EMEA and APAC; it also provides the market landscape. The report also includes a discussion of the key vendors operating in this market.

Key Regions
- Americas
- APAC
- EMEA

Key Vendors
- Accenture
- Hubspot
- IBM
- Marketo
- Oracle
- Salesforce

Other Prominent Vendors
- 6Sense
- Acidaes Solutions
- Amdocs
- Aplicor
- Aptean
- Artesian Solutions
- Attensity Group
- Bazaarvoice
- Cisco
- Cognizant
- Demand Media
- Domo
- Earth Integrate
- FrontRange
- Infor Solutions
- InsideSales.com
- InsideView
- Kana Software
- Kenshoo
- Lattice Engines
- Marin
- Maximizer Software
- NetSuite
- Nuance Communications
- Pipedrive
- PK4 Software Technologies
- QuestBack
- Sage Business Solutions
- Skytree
- Soffront Software
- SugarCRM
- Tableau Software
- Talisma
- Tour de Force CRM
- Visible Technologies
- Zoho CRM

Market Driver
- Wider Level of Engagement Marketing
- For a full, detailed list, view our report

Market Challenge
- Rapid Change in Technology
- For a full, detailed list, view our report

Market Trend
- Adoption of Predictive Analytics for Lead Generation
- For a full, detailed list, view our report

Key Questions Answered in this Report
- What will the market size be in 2019 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

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Table of Contents:

Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Market Landscape
    06.1 Market Overview
06.2 Market Size and Forecast
06.3 Five Forces Analysis
07. Market Segmentation by Product
08. Geographical Segmentation
09. Buying Criteria
10. Market Growth Drivers
11. Drivers and their Impact
12. Market Challenges
13. Impact of Drivers and Challenges
14. Market Trends
15. Trends and their Impact
16. Vendor Landscape
17. Key Vendor Analysis
17.1 Accenture
      17.1.1 Key Facts
17.1.2 Business Overview
17.1.3 Business Segmentation by Revenue 2013
17.1.4 Business Segmentation by Revenue 2012 and 2013
17.1.5 Geographical Segmentation by Revenue 2013
17.1.6 Business Strategy
17.1.7 Key Information
17.1.8 SWOT Analysis
    17.2 IBM
      17.2.1 Key Facts
17.2.2 Business Description
17.2.3 Business Segmentation
17.2.4 Revenue Segmentation by Business Segment
17.2.5 Revenue Segmentation by Business Operation
17.2.6 Revenue Comparison of Business Segments 2012 and 2013
17.2.7 Revenue Segmentation by Geography
17.2.8 Business Strategy
17.2.9 Key Developments
17.2.10 SWOT Analysis
    17.3 HubSpot
      17.3.1 Key Facts
17.3.2 Business Overview
17.3.3 Segmentation by Revenue 2014
17.3.4 Segmentation by Revenue 2013 and 2014
17.3.5 Geographical Segmentation by Revenue 2014
17.3.6 Recent Developments
17.3.7 SWOT Analysis
    17.4 Marketo
      17.4.1 Key Facts
17.4.2 Business Overview
17.4.3 Segmentation by Revenue 2014
17.4.4 Segmentation by Revenue 2013 and 2014
17.4.5 Geographical Segmentation by Revenue 2014
17.4.6 Business Strategy
17.4.7 Recent Developments
17.4.8 SWOT Analysis
    17.5 Oracle
      17.5.1 Key Facts
17.5.2 Business Overview
17.5.3 Business Segmentation by Revenue 2013
17.5.4 Business Segmentation by Revenue 2012 and 2013
17.5.5 Geographical Segmentation by Revenue 2013
17.5.6 Business Strategy
17.5.7 Recent Developments
17.5.8 SWOT Analysis
    17.6 Salesforce.com
      17.6.1 Key Facts
17.6.2 Business Overview
17.6.3 Business Segmentation
17.6.4 Business Segmentation by Revenue 2013 and 2014
17.6.5 Geographical Segmentation by Revenue 2014
17.6.6 Business Strategy
17.6.7 Recent Developments
17.6.8 SWOT Analysis
 
Continued…….

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About Global Marketing Technology Market
Organizations are changing their approach toward marketing influenced by the development of new sales channels, website traffic management, and branding. Marketing is mapped now with the expectation of lead generation. With budget constraints, organizations are focusing on connecting generated leads with marketing campaigns throughout the sales process and post closure of sales. In addition, organizational spending on technology such as marketing automation and data analytics is outpacing sales. This has forced companies to work to deal with high volume of data management and to align sales and customer relationship management with solid reporting.