Mobile Ad-spending Market Analysis And Forecast

New York, NY -- (SBWire) -- 12/26/2017 --WiseGuyReports.com adds "Global Mobile Ad Spending Market 2015-2019" reports to its Database.

About Mobile Ad Spending 
Mobile advertising (mobile ad) refers to the promotion activities done for marketing a product, service, or a brand by using mobile devices, such as cellphones and tablets, as a medium. Marketing intends to attract potential customers by delivering a message. Mobile ads are the paid form of non-personal announcement of an influential message. Mobile ad spending is calculated on the basis of expenditure made on different advertising formats used by companies, such as search-related, display-related, and message-based advertising.

Technavio's analysts forecast the mobile ad spending market in the US to grow at a CAGR of 29.07% during 2014-2019.

Covered in this Report 
This report covers the present scenario and growth prospects of the mobile ad spending market in the US for 2015-2019. To calculate the market size, the report considers the revenue generated from the mobile search advertising and mobile display advertising that includes banners, in-app, video, rich media, email, and P2P messaging.

Technavio's report, Mobile Ad Spending Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key Vendors 
- Flurry 
- Millennial Media 
- MoPub 
- Pandora

Other Prominent Vendors 
- Amobee 
- Baidu 
- Byyd 
- Chartboost 
- Fyber 
- Google 
- HasOffers 
- Hipcricket 
- iAd 
- inMobi 
- Kiip 
- Matomy Media 
- MobPartner 
- OfferPal Media 
- Opera Mediaworks 
- PubMatic 
- Science 
- Smaato

 

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Market Driver 
- Increased Adoption of Smartphones and Tablets 
- For a full, detailed list, view our report

Market Challenge 
- Privacy and Security Concerns 
- For a full, detailed list, view our report

Market Trend 
- Increase in Number of Mobile App Downloads 
- For a full, detailed list, view our report

Key Questions Answered in this Report 
- What will the market size be in 2019 and what will the growth rate be? 
- What are the key market trends? 
- What is driving this market? 
- What are the challenges to market growth? 
- Who are the key vendors in this market space? 
- What are the market opportunities and threats faced by the key vendors? 
- What are the strengths and weaknesses of the key vendors?

 Table of Contents:

Executive Summary 
02. Scope of the Report 
03. Market Research Methodology 
03.1 Market Research Process 
    03.2 Research Methodology 
04. Mobile Ads Overview 
05. Introduction 
06. Market Landscape 
06.1 Market Overview 
    06.2 Product Life Cycle 
    06.3 Share of Ad Spending in US 
    06.4 Global Mobile Ad Spending Market 
      06.4.1 Market Size and Forecast 
    06.5 Mobile Ad Spending Market in US 
      06.5.1 Market Size and Forecast 
    06.6 Five Forces Analysis 
07. Market Segmentation by Type 
    07.1 Mobile Ad Spending Market in US by Type 2014 
    07.2 Mobile Ad Spending Market in US by Type 2014-2019 
    07.3 Display Ad Spending Market in US 
      07.3.1 Market Size and Forecast 
    07.4 Search Ad Spending Market in US 
      07.4.1 Market Size and Forecast 
08. Buying Criteria 
09. Market Growth Drivers 
10. Drivers and Their Impact 
11. Market Challenges 
12. Impact of Drivers and Challenges 
13. Market Trends 
14. Trends and Their Impact 
15. Vendor Landscape 
    15.1 Competitive Scenario 
    15.2 Competitive Analysis 
    15.3 Other Prominent Vendors 
16. Key Vendor Analysis 
    16.1 Flurry 
      16.1.1 Key Facts 
      16.1.2 Business Overview 
      16.1.3 Product Segmentation 
      16.1.4 SWOT Analysis 
    16.2 Millennial Media 
      16.2.1 Key Facts 
      16.2.2 Business Overview 
      16.2.3 Business Strategy 
      16.2.4 Recent Developments 
      16.2.5 SWOT Analysis 
    16.3 MoPub 
      16.3.1 Key Facts 
      16.3.2 Business Overview 
      16.3.3 SWOT Analysis 
    16.4 Pandora Media 
      16.4.1 Key Facts 
      16.4.2 Business Overview 
      16.4.3 Revenue Segmentation 2013 
      16.4.4 Revenue Segmentation 2012 and 2013 
      16.4.5 Business Strategy 
      16.4.6 Recent Developments 
      16.4.7 SWOT Analysis 
 Continued…….

 

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