Increasing demand for nutritious and ready to eat foods and increasing popularity for fitness diets are the major factors driving the Protein Bar Market.

Hyderabad, India -- (SBWire) -- 03/06/2018 --Protein Bars are nutritional products which include cereals and other high energy-rich substances, providing energy to a person on the substitution of proper food. In order to add-on quick energy, vitamins bar carries most of the carbohydrates together with fructose, sucrose, dextrose, and others in suitable ratios. It additionally incorporates complicated carbohydrates resources together with oats, barley, corn, and different cereals. In order to enhance the taste of these nutrition bars, manufacturers additionally upload substances which include components such as cocoa powder, caramel, chocolate, and many others.

Protein bars have excessive content of crucial amino acids, which help keep muscle mass, restore wounds or rebuild damaged tissues, synthesize purple blood cells, and improve immunity. Protein bars are gaining popularity amongst all age groups, mainly athletes, who are involved in vigorous physical activities.

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Protein bars have the advantage of being nutritious and healthful, as they increase energy and raise muscle tissue. There seems to be a high demand for flavor improvements within the protein bar market because the consumer taste has diversified immensely.

Rising awareness regarding protein deficiency or protein-energy is majorly driving the growth of the protein bar market. Additionally, increasing fitness trends coupled with growing demand for ready-to-eat food products due to the hectic lifestyle is expected to boost the growth of the protein bars market. Furthermore, high prevalence of lactose intolerance worldwide is expected to fuel the demand for protein bars made from gluten-free plant sources. This, in turn, is expected to support the overall growth of this market during the forecast period.

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Based on geography, the Protein Bar market is categorized into North America, Europe, Asia-Pacific, Latin America, Middle East and Africa. North America leads the Protein bar market due to the high preference for food alternative bars among teenagers and because of the presence of a huge commercialized sports market. The Asia Pacific region is predicted to be the fastest developing section due to the growing importance towards the adoption of a wholesome and nutritious eating regimen control.

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The key players of the market include Small Planet Foods, Inc., The WhiteWave Foods Company, The Kellogg Company, General Mills, Inc., Premier Nutrition Corporation, Caveman Foods LLC, and MARS, Incorporated.

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