Whole Milk Powder Market Information- by Process (Spray drying, Freeze drying, Evaporation and others), Packing type (Vaccum packing), Application (Bakery, Confectionery) and Region - Forecast to 2022

Pune, India -- (SBWire) -- 04/12/2018 --Market Overview:

Whole milk powder is manufactured by evaporating milk to eliminate its water content and convert it into solid powder with the purpose of preservation, longer shelf life, and economy of transportation, eliminate need for refrigeration and others. The global whole milk powder market is projected to generate a CAGR growth of 4.5 % till the reference period of 2022.

Dynamics of the Whole Milk Powder Market:

Drivers:
Rising consumption of milk and dairy products, growing per capita income, and developments of global trade and distribution chains are the strongest drivers of the market. The factors such as ease of reconstitution, longer shelf life, economy of storage and transportation due to elimination of water, growing awareness of milk nutrition, growing young population, and growing popularity of vegetarian protein use are also driving the market. Growing adoption of milk in packaged foods such as confectioneries such as chocolates, infant formula, baked goods, various sweets and others is a prime driver of the market. Powdered milk is also a common item in food aid supplies, during natural calamities and wherever fresh milk is not a viable option. Thus the organizations such as the U.N. and the armies of various states is a prime buyers of the products. The growing demand for whey based products due to their higher nutrition needed in health and fitness centers is also a driver of the market.

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Restraints:
Presence of substitutes such as domestic supply of fresh milk in tropical countries, soy milk, and others is the critical constraint on the market. The presence of spurious and adulterated products is a serious threat to the market. Many children died after they consumed melamine adulterated Sanlu infant formula in 2008.

Bacteria especially botulism is another serious threat to the market represented by the scare generated due to false tests in August 2013. Owing to the threat China temporarily suspended all milk powder imports from New Zealand, harming the New Zealand dollar. Commercial whole milk powders have been reported to contain higher oxidized cholesterol levels than in fresh milk which has also created lot of concerns. Thus poor regulations in the underdeveloped regions is a prime market constraint.

Competitive Analysis:
The key players profiled in whole milk powder are Fonterra (New Zealand), Nestle (Switzerland), Lactoland (Germany), Alpen Dairies (Netherland), Gracia Hnos Agroindustrial SRL (Argentina), Synlait milk ltd (New Zealand), Miraka (New Zealand), Regilait (France), Lakeland dairies (Ireland)Rawa Pharm (Slovakia), DANA Dairy Group Ltd (Switzerland), and others.

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Regional Analysis:
Europe dominates the global whole milk powder market led by countries such as Switzerland, Germany, Sweden, France, Belgium, Netherlands and others. The highly developed dairy industry of Europe coupled with the large consumption of milk powder in its famous confectionary industry is the prime driver of the market.

The America market is led by the U.S. and the Canada, both of which report greater consumption than the world average consumption of milk. The Latin American nations such as Argentina, Paraguay, and Uruguay are very attractive markets and have high exporting potential.

Asia Pacific accounts for the third largest market owing to a large demand from deficient countries such as Japan, China and others. China is expected to generate largest growth on account on the large development of grasslands which account for greater than 25 % of its arable land.

The Middle East and Africa market is expected to be the second fastest growing market after the Asia Pacific region. The Gulf economies are the largest importers of whole milk powders. However the tropical and equatorial regions of Africa are restrained by their poor economic conditions and have the largest unmet needs.