Albany, NY -- (SBWire) -- 05/09/2018 --A new research study titled, "Chocolate Confectionery - US - April 2018" has been added to the research repository of Market Research Hub (MRH). The research study offers in-depth analysis and insights on the key factors that are influencing the growth of the US chocolate confectionary market. Detailed insights on the business and product strategies of some of the leading players in the market have also been included in the research study.

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According to the research study, chocolate confectionary sales in the US are growing at a modest pace on account of the consumer preference that chocolate is a permissible indulgence. Chocolate manufacturers are aware of the challenges pertaining to the growing health and wellness trend, and are experimenting with new flavors and varieties to consolidate their position in the market.

The report opines that the recovery and growth of the US chocolate confectionary market is steady, and it is likely to remain so during the assessment period. There is a growing tendency among consumers to continue with those chocolate varieties that they are familiar with. The opportunities for manufacturers lie in targeting the millennial segment, which has shown a marked tendency to act on impulse and make a buying decision.

According to the report, the perception towards chocolates as a munching option is influencing manufacturers to launch mini-size variants. Sensing the opportunities in the market, it is highly likely that chocolate confectionary manufacturers in the US will launch more small-sized variants in the market during the assessment period.

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According to the study, boxes, bags, and bars account for nearly two thirds of chocolate shares in the US. The seasonal chocolate segment in the US market is currently at a nascent stage, but it is likely to grow at a brisk pace in the near future. Although the market is likely to witness steady growth during the assessment period, the growing obesity epidemic can lead to a decline in the total chocolate consumption. The initiatives started during the Obama administration on curbing the spread of obesity have gained momentum, and there is an increasing sense among consumers on eating the right foods. The prevailing health and wellness trend is likely to provide an impetus to the US chocolate confectionary market.

Chocolate confectionary manufacturers in the US are likely to focus on reducing sugar intake to cater to the evolving needs of consumers. To compensate for the sluggishness in sales due to rising health and wellness trend, manufacturers are focusing on launching innovative and healthy products.

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