The global baby mats market has been segmented in terms of product type, application, and distribution channel.

Albany, NY -- (SBWire) -- 05/08/2018 --Baby mats are fabric that is generally placed on a flat surface or floor to allow babies to play. Babies play with their toys on the mat, and thus are kept engaged. Changing life style and less time to look after babies among parents has resulted in the rise in demand for baby mats across the globe. Rising demand has resulted in product development among manufacturers. Manufacturers introduce mats with vibrant colors and objects that are attractive to babies. This is mainly due to the fact that babies prefer objects that have contrasting colors and designs. Additionally, baby mats encourage babies to crawl, and use their hands and legs, which help them to build muscles. Moreover, movement on the mats helps to develop strong neck, back, and arms.

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The global baby mats market has been segmented in terms of product type, application, and distribution channel. On the basis of product type, the market has been segmented into cotton, and polyvinyl chloride among others. Cotton mats are preferred largely owing to the comfort provided by such products. Based on application, the market has been segmented into household and commercial. Commercial segment dominated the market due to the rising number of babies joining day care and play schools. However, the household segment is anticipated to show the fastest growth during the forecast period due to the rising adoption of such products in houses to keep the babies busy while playing with toys. The market has been further segmented into offline distribution channel and online distribution channel. Online distribution channel is anticipated to show the fastest growth rate during the forecast period owing to the presence of large number of brands. Offline distribution channel dominated the market owing to the mindset of the consumers to buy products by experiencing them physically.

Rising trend of day care and play schools where babies are taken care of when their parents are away has resulted in the rise in demand for baby mats across the globe. Additionally, concerns about physical activities from early stages of life among the parents in relation to their babies are also a major factor resulting in the rise in demand for baby mats. However, counterfeit products manufactured by local players, which refrains the parents from buying mats is restraining the market in recent years. Counterfeit products that are produced with cheap materials by local manufacturers' results in skin rashes and thus this has become a major concern for parents in recent years. However, strong distribution channels such as online stores across the globe are expected to generate opportunity to the global baby mats market during the forecast period.

In terms of region, the global baby mats has been segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. Europe, which covers Germany, U.K, France, and Italy among others, dominated the market due to the rising working women population. The market in Asia Pacific which includes China, India, and Japan among other countries is expected to witness the fastest growth rate during the forecast period due to the rising number of manufacturers in this region.

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Manufacturers of baby mats market face strong competition from rivals and are thus focused on continuous product innovation and upgrades. Acquisition also acts as a major strategy in order to improve the product portfolio. Some of the leading players in the baby mats market are Baby Care, Bright Starts, Lollaland, Baby Mushroom, Baby Einstein, and Skip Hop among others.