Pune, India -- (SBWire) -- 05/18/2018 --Industry News:

June, 2017 – Sherwin-Williams acquired Valspar Corporation

Nov, 2017 – Dow Dupont launched silicone based additive Dow Corning 904H Coating Additive.

Changing industry structure resulting from mergers and acquisitions has resulted in consolidation of manufacturers and raw material suppliers leading to increase in concentration along the value chain. This has also made the industry more competitive as well as innovation.

Digital revolution is expected to educate consumers and change the way of color selection

Ecommerce has brought newer avenues for consumers to select color and order paints says Mr. Suhail Noolkar researcher at Market Research Future. This has resulted a shift towards the end users as prime decision takers which was once a domain of the interior decorators!

Dominant Players:

The prominent players in the architectural coatings market are BASF Coatings GmbH (Germany), PPG Industries Inc. (the U.S.), AkzoNobel N.V. (the Netherlands), Kelly-Moore Paint Company, Inc. (the U.S.), The Sherwin-William Company (the U.S.), The Valspar Corporation (the U.S.), Nippon Paint Co Ltd (Japan), RPM International Inc. (the U.S.), Kansai Paint Co., Ltd (Japan) and Asian Paints Ltd (India) among others.

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Drivers

Growing demand from the end users such as the construction industry and product development resulting from the technological advances are the prime drivers of the market.

Product development from technological advances is expected to deliver the most!

There has been a strong shift towards coatings affording multiple benefits. For example, Acrylic coatings afford excellent environmental resistance and faster setting-times while Alkyds are renowned for their wear-resistant but have longer setting-times. Epoxy coatings afford chemical and environmental resistance while Urethane provide flexibility, impact resistance, and durability. Thus merging the advantages in a single product will be the smartest strategy in terms of value offerings. Another development expected is the growing use of associative rheology modifiers which results in greater control over applications, flow, leveling, and thickness control.

Value based products and niche products are expected to drive a faster growth

Development of combination of paint and primer in a single product has made application much easier. Advancements in rheology has led to development of spatter resistant paint which has resulted in less wastage and finer finish. These technologies and products improve value proposition of the product leading to a faster market adoption and growth.

Restraints

Environmental and industry regulations are the prime restraints on the market. Volatile organic compounds (VOC) regulations specifically have resulted in shift towards water based architectural coatings, a trend showing no signs of weakening. Temporary gluts in raw materials such as titanium dioxide is also hurting the market.

Regional Analysis:

Asia Pacific accounts for the largest market share led by India, China and Japan. The spate of construction in China has made it the fastest market in Asia Pacific region.

Europe accounts for the second largest market led by Germany, France and others. Europe is followed by the Americas led by the U.S. The Middle East and Africa market is skewed in favor of the Gulf economies of UAE and Saudi Arabia.

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