Green Tea Market - by Type (Caffeinated, Decaffeinated), by Form (Powder, Tea Bags, Loose Leaf and others), Formulation (Flavored, Unflavored), Distribution Channel (Supermarkets & Hyper Markets, Specialist Retailers, Convenience Stores and Ecommerce) and Region - Forecast to 2023

Pune, India -- (SBWire) -- 05/23/2018 --Market Overview:

Green tea is specially grown and processed tea which is finely ground powdered and packed. Green tea is rich in vitamin C, chromium, selenium, magnesium and zinc which supports in cholesterol lowering and blood sugar control in turn helping in weight loss. Green tea has more antioxidants compared to other tea which is why it is preferred by health cognizant consumers. Green tea is used as flavoring agent in various smoothies, iced-tea, hot drinks, chocolate and others. In various trending diet consumers prefer having green tea as a substitute to coffee and tea. Trending healthy diets and lifestyle will drive the market growth from 2016 to 2023. Also, with the growth healthy beverages market and advancement in food technology coupled with the innovation and introduction of natural and organic green tea products has boosted the sales of green tea.

With the growing consumer awareness & their increasing interest in organic food products, the demand for green tea will drive the market growth over the review period. Also, with the growth of food advancement in food technology and packaging technology combined with the innovation and introduction of new flavored green tea has boosted the sales of green tea. With growing incidence of diseases and increasing consumer health awareness and their consciousness about how they look are the various trends which have led to the adoption of the green tea as healthy beverage. These factors will play a key role in the growth of green tea market. Market Research Future, a firm which specializes in market reports related to the Foods, Beverages & Nutrition sector among others, recently forecasted in its report "Global Green Tea Market Research Report- Forecast to 2023" that the market will demonstrate an exceptional CAGR % while achieving million dollar growth readily in the forecast period.

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Latest Industry Updates:
Jul 2017 EAS TEA Organic, pioneer of simple, ready-to-drink whole-leaf green, black and white teas, has launched "Tastefully Less," the brand's first national media campaign. The project focuses on the brand's commitment to using simple, organic ingredients and adding nothing extra to its tea product line-up, visually communicating the message through a series of clean, minimalistic visuals promoted via digital and social media.

Sep 2017 Vivid Matcha has launched new certified organic matcha green tea powder sachets. For the first time, matcha green tea powder will be widely available in Tesco U.K and Ireland, sold in single-serve sachets of ceremonial grade powder.

Mar 2017 Digital healthcare company, SastaSundar.com, has introduced a range of organic green tea to leverage the growing wellness beverage market in the country.

Apr 2016 Steaz, the nation's best-selling organic and fair trade green tea-based beverage company has increased its distribution by adding a leading convenience store chain to their list of retailers. The brand's popular line of iced green teas will launch in Sheetz stores, making Steaz now available in more than 1,500 convenience stores across the country.

Competitive Analysis:
Key manufacturers are focusing on expansion of their product line by adding value additions to their existing products. With the increasing acceptance of green Tea among consumer, the market will see significant growth in next few years. Also, key players in the green tea market are involved in introducing new products, backed by sustained efforts in R&D.

The key players profiled in green tea are Amore Pacific Corp. (South Korea), Arizona Beverage Company (U.S.), Associated British Foods LLC (U.K), Celestial Seasonings (U.K), Cape Natural Tea Products (South Africa), DSM Nutritional Products (Europe), and Hankook Tea (Korea) among many others.

Segment:
The global green tea market has been divided into type, formulation, distribution channel, and region.

On the Basis of Type: Caffeinated, Decaffeinated, and Others

On the Basis of Form: Powder, Tea Bags, Loose Leaf, and Others

On the Basis of Formulation: Flavored, Unflavored, and Others

On the Basis of Distribution Channel: Supermarkets & Hyper Markets, Specialist Retailers, Convenience Stores, Ecommerce, and Others

On the Basis of Region: North America, Europe, Asia Pacific, and ROW

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Regional Analysis:
Green Tea Market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). Among these Asia-Pacific region has the major market share. The market is projected to grow at a steady pace in the review period. Asia-pacific will be the fastest growing region in the green tea market and high growth in emerging economies such as China, India, Japan, Australia, and the Latin American countries, offers ample opportunities for expansion to major players. The high consumption of tea in growing economies of Asia-Pacific and Latin America and growing demand for healthy beverages especially in China and India will be the crucial factor underlining the market growth. The market is projected to grow at a steady pace in the forecast period, leaded by higher growth in emerging economies such as China, India, Japan, Australia, and the Latin American countries, and also offers lucrative opportunities for expansion to major players