According to Market Research Future Analysis, Social Intelligence market has been valued at approx. USD 13 Billion by the end of forecast period with 26% of CAGR during forecast period 2018 to 2023.

Pune, India -- (SBWire) -- 06/04/2018 --Social intelligence market is estimated to exhibit high growth potential during the forecast period owing to rapid adoption of social intelligence across various industry verticals. Major driving factor in the growth of social intelligence market is the growing need of social media measurement in order to enhance customer service experience. Increasing technological advancements is another major factor responsible for the growth of social intelligence market. Increasing user engagement on social media is another major factor responsible for driving the growth of social intelligence market. This is owing to the increasing adoption of smartphones and growing trend of social media.

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IBM Corporation, Brandwatch, Synthesio are the major players in the social intelligence market among others. Brandwatch has signed partners like, Uber, 3M and Samsung in one year and continues to dominate the market share in the Asia Pacific region. The company is headquartered in Singapore and focusses on offering innovative solutions and keeps up with the fast pace of the technological advancements. Brandwatch continues to establish itself as a powerhouse in the Asia Pacific region.

Social Intelligence Market has been segmented on the basis of component, organization size, deployment, application and vertical. The application segment is bifurcated into campaign analysis, sales & marketing management, product analysis & product development, customer service, recruitment, social media research and others. Social intelligence is gaining immense popularity owing to its various applications areas. Nowadays, job search has far moved from paper resumes to online experiences. So this kind of social data can be used to trace the right employees and will eventually save time and improve the efficiency of the overall process.

The major factor restraining the growth of social intelligence market is the lack of awareness and lack of knowledge about the upcoming technologies. This could be a major factor that could cause hindrance in the growth of Social Intelligence market. Complexities in the analytical workflow can be another major factor which could hamper the growth of social intelligence market.

According to Market Research Future Analysis, Social Intelligence market has been valued at approx. USD 13 Billion by the end of forecast period with 26% of CAGR during forecast period 2018 to 2023.

Market Research Future (MRFR) recognizes the following companies as the key players in the Social Intelligence market – Brandwatch (U.K.), IBM Corporation (U.S.), Synthesio (U.S.), 4C (U.S.), Frrole, Inc. (U.S.), Salesforce.Com, Inc. (U.S.), Sysomos Inc. (Canada), Talkwalker (U.S.), ARBA Holdings (Hong Kong), Germin8 (India) among others.

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Commenting on the report, an analyst from Market Research Future (MRFR)'s team said:
Social intelligence market can be segmented on the basis of component, organization size, deployment, application and vertical. The component segment is bifurcated into software and services. Out of which, the services sub segment is further bifurcated into managed services and professional services. The services segment is expected to hold the largest market share of the social intelligence market and is also expected to witness significant growth rate during the forecast period. In the deployment segment, cloud based deployment is expected to hold the largest market share of the social intelligence market.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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