This report also provides quantitative as well as qualitative market trends to help the stakeholders in understanding the situations prevailing in the market. An in-depth analysis of key segments of the market demonstrates stakeholders with different types of surfactants consumed across different industries on the globe.

Portland, OR -- (SBWire) -- 06/22/2018 --Surfactants Market Report, published by Allied Market Research, forecasts that the global market is expected to garner $44.6 billion by 2020 during the period 2014-2020. About three-fourth of this revenue is expected to come from anionic and non-ionic surfactants. The Asia-Pacific market is projected to exhibit the highest CAGR during the analysis period, both in terms of volume and revenue.

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Surfactants are organic compounds with presence of both hydrophobic and hydrophilic group. The wetting and penetration effect, emulsification, dispersion, foaming, detergency, conditioning, and substantivety are some of the important properties of surfactants. The key drivers responsible for growth of the surfactants market include growing end user industries and improving lifestyles in developing economies. Easy availability, low price, and broadened application areas are few other factors fuelling the demand for surfactants globally. Surfactants were mainly used in the detergent and soap industries; however, this trend is changing, and they are currently used in several other industries such as fabric industry uses this as a softener, paper industry to de-ink the recycled paper, agrochemical industry to manufacture herbicides and insecticides, the cosmetic industry in shampoo, hair conditioners and toothpastes, as firefighting agent, in the oil industry, and others. Thus, broadened applications in variety of industry segments has increased the overall surfactants demand. However, factors such as volatility in raw material prices, increasing inclination towards green products, and governmental pressure for implementation of eco-friendly chemical processes is expected to hinder the market growth.

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Key Market Benefits:
-This report includes extensive analysis of the factors driving as well as restraining the global surfactants market.
-The market projections for the period 2014?2020 have been included along with factors affecting the same.
-This report also provides quantitative as well as qualitative market trends to help the stakeholders in understanding the situations prevailing in the market.
-An in-depth analysis of key segments of the market demonstrates stakeholders with different types of surfactants consumed across different industries on the globe.
-SWOT analysis enables to study the internal environment of the leading companies for strategy formulation.
-Competitive intelligence highlights the business practices followed by the leading market players across various geographies

In 2014, North America and Europe collectively accounted for half of the market. The prices of surfactants are comparatively high in Europe due to stringent regulations enforced by Registration, Evaluation and Authorisation of Chemicals (REACH); however, the same would be at lower prices in the U.S. as a result of low mineral oil prices for both, anionic and cationic surfactants. Asia-Pacific captured more than 33.09% of the surfactants market due to improved lifestyle, increased cost of living, and rise in population which would drive the personal care, soaps & detergents, and pharmaceutical industries.

The surfactants industry is growing rapidly in the developing regions and frequent acquisition is the most adopted strategy by the global players to broaden the horizons in the developing region such as Asia-Pacific. Collaborations between the companies are majorly focused on increasing the surfactants production. Furthermore, top market players in the global surfactants market also adopt strategies such as agreements, certifications, contracts, expansions, investments, joint ventures, partnerships, product launches, and innovation. The prominent players profiled in this report includes BASF SE, AkzoNobel N.V., Kao Corporation, Stephan Company, Rhodia S.A., Clariant AG, Evonik Industries AG, Huntsman Corporation (Huntsman International LLC), P&G Chemicals, and Lion Corporation.

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