The Car Audio Group developed new designs of car audio products to earn a bigger market share, as the Shenzhen government just announced a plan to expand new-energy vehicles on roads.
Shenzhen City, Guangdong Province -- (SBWIRE) -- 04/04/2012 -- With the breaking announcement on plan of green vehicles expansion in Shenzhen city, The Car Audio Group already moved their production focus on these green vehicles.
According to the city’s mayor, 2000 more new-energy public vehicles would be on road in 2012. This plan was already underway.
The city’s plan is to increase the total number of green vehicles in Shenzhen to over 5000.
Joseph Lee from the Car Audio Group at http://www.caraudiogroup.com thought this also have an impact of the sales trend of vehicles in this city. He forecasted that more and more people will consider buying the new-energy vehicles.
As for this new market of car audio, the traditional car stereo products may not be able to meet the special requirements on these new car models. In Joseph’s point of view, a car radio manufacturer would not be able to catch this new market share, if it failed to provide some new elements to the vehicles, such as new panel design, features, etc.
According to Joseph, the Car Audio Group already developed some new designs, which would be in a trial production for market needs testing. Joseph hoped these new products could bring a fresh feeling to the owners of the green vehicles, as these people were driving the new types of cars and would tend to urge everything new in the vehicles.
As one of the 25 pilot cities for the new-energy vehicles campaign in China, the total number of this new vehicle was increasing rapidly. According to Joseph, there were over 3000 green vehicles in this city by the end of 2011, which already made Shenzhen take the lead in the campaign.
Joseph also shared that the current new-energy vehicles on the road were mostly public vehicles, only with small quantities of private cars. However, the trend of using the green vehicles was already obvious in these pilot cities.
Information from the Shenzhen government lent support to Joseph, new-energy buyers in the five cities of Shanghai, Changchun, Shenzhen, Hangzhou and Hefei, will enjoy a favorable policy of subsidies as high as 120000 yuan from the government. This policy will encourage the new car owners to consider choosing a new-energy vehicle instead.
The Car Audio Group thought this is the most important period for a car stereo supplier to think about a suitable strategy to earn a market share, as the current car radio products are not specially designed for the green vehicles.
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