Glasgow, Lanarkshire -- (SBWIRE) -- 05/15/2012 -- In the wake of the UK teetering on the edge of another recession, unemployment levels remaining high and the retail industry making all the headlines for the wrong reasons recently, award winning entrepreneur Gilles Baudet announced that his newest Direct Sales & Marketing company - Glasgow Interactive – will begin trading in early May. According to The UK’s Direct Selling Association the direct selling industry is experiencing strong growth with 26% more men and a 29% increase in over 50’s involved in the expanding industry and Gilles Baudet explained that Glasgow Interactive will bridge the gap between the ever savvier consumer and the client.
Glasgow Interactive specialises in developing personal relationships with new customers and developing strong brand awareness and loyalty through face-to-face marketing. This will in turn allow Glasgow Interactive to provide their clients with long-term, profitable customers at an extremely low cost. Gilles Baudet, Managing Director at Glasgow Interactive commented: “We will take products and services directly from the client to the customer so the customers get great savings and the clients get immediate, guaranteed results from us – it really is win-win. The sales industry is worth more than £2 billion to the UK economy and brands all over the world are increasingly seeing Direct Sales as a possible means by which to increase their customer base without increasing costs drastically.”
Entering into an expanding market, Glasgow Interactive has a clear goal in mind and that is to grow and offer the opportunity for others to learn how to run a successful business in an increasingly difficult economic climate. Gilles Baudet explained: “The Direct Sales & Marketing industry is thriving and it has evolved so much in the last few years that it makes it an exciting sector to be involved in. I originally got involved in order to give myself a stable platform from which I could ensure economic stability and provide myself with long-term career options. Now that’s exactly what I want Glasgow Interactive to represent.” The Financial Times recently reported that direct selling had “moved on from its 1950s roots” and explained how “Today’s agents are harnessing social media and operating out of offices, spas and cafés, encouraged by new remuneration structures.”
Glasgow Interactive will initially be representing clients in the Telecommunications and Health & Beauty industries, however Gilles Baudet has not ruled out entering other market sectors this year. He concluded: “I’m excited to get started, it’s been a lot of hard work but we’ve got the foundations right and that’s really important. Now it’s just a case of pushing ourselves hard and showing everyone what we’re really capable of here at Glasgow Interactive.”
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