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Food - Mexican Food Chain Plans to Enter India

Mexican Food in India

 

New Delhi,-- (SBWIRE) -- 03/02/2011 -- Mexican food has all the things Indians love — corn, cheese and lots of chillies. Then why are we hung up on imitation enchiladas.
One item leaps out at you from the menu of Shiv Sagar, a preferred chain of Udupis in Mumbai: the quesadilla. It’s like searhing samosas at a McDonald’s. Unsurprisingly, the quesadilla at Shiv Sagar has been so Indianised it tastes like a cheese kathi roll. Even its pronunciation has been localised. The waiters solely understand it as ka-sa-dya.The final syllable is uttered with an emphatic, Bambaiyya roll of the tongue.
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In Mumbai’s Khar, the Taco Fresco, a franchised outlet of the Chicago-based chain of Mexican restaurants and eating places, is trying to fill this gap. Co-owner Sayeeda Kurlawala, who grew up eating Tex Mex in Houston, said she missed Mexican food and meals on her tours to India. Szechwan tacos were no substitute. The response to her eatery “has been two ends of the pendulum. Those who’ve had it domestically seek those kinds of items. The individuals who have had Mexican food in the West actually love it.” Habitués of Indian Mexican won’t find tacos filled with mushy rajma or enchiladas which can be stuffed, topped and surrounded with cheese and ketchup, the type available at Mumbai’s New Yorker, or Delhi’s Rodeo. At Taco Fresco, patrons ordering a taco will be served a tortilla heaped with chopped tomatoes, onions, Chihuahua cheese with salsa.
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The owners of Sammy Sosa, a restaurant in Mumbai, believe in pandering to the Indian palate. The result is Indian meets Tex Mex, the culinary equivalent of a hombre in a Stetson. “The most important problem is of awareness,”. “It’s like Italian food 5 years back. You must cater to all types of crowds. Eating is not about a person. But also his father, grandfather, his family.”Kapoor believes that adaptation “helps folks take pleasure themselves”. Attracting diners wasn’t easy. “Out of 10 people, three were keen to try. “People were apprehensive.However the restauratants at the moment are confident sufficient to coax diners to try experimental Mexican dishes.
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Taco Fresco is just not the first restaurant to supply authentic Mexican. Delhi has Sancho’s, which patrons claim is the closest you will get to the real enchilada, and Mumbai had 2 well-known Mexican joints in the past, The Oberoi’s Casa Mexicana and The Taj President’s El Mexicano. The latter opened in 1996 and ran for about six years, after which it was shut down, however not because it didn’t do well. Solomon reckons that Mexican isn’t properly represented because Indians don’t travel to Mexico much.

In fact, people didn’t know what to order and needed to be steered to their decisions by the staff. Many nonetheless don’t know what to order at Taco Fresco. We have to ask questions, then we suggest. Based on Solomon, “you have to position Mexican in the method that Thai was positioned” to ensure that it to be successful. He’s referring to The President’s Thai Pavilion, which went from being a great restaurant to the flag bearer for authentic Thai food in the city.