In terms of revenue, the digital marketing software market stood at US$ 36.53 Bn in 2018, and is expected to grow at a CAGR of 15.94% during the forecast period (2019 – 2027). The study analyzes the market in terms of revenue across all the major regions, which is further bifurcated into countries.
Pune, India -- (SBWIRE) -- 03/15/2019 -- Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smart phones, tablets, and other mobile devices, through websites, emails, SMS and MMS, social media, and mobile applications. Due to the global penetration and adoption of smart phones over the last decade, the number of smart phone users have multiplied several times, thereby creating a large audience for marketers aiming to reach out to the masses through mobile marketing. Smart phones are becoming consumers' primary tool of connecting to the Internet. Digital marketing software allows marketers to provide a range of customer experiences through mobile marketing such as delivery of highly personalized advertisements based on who the customers are and what they do. The software also facilitates a compelling mobile experience for the audience by allowing marketers to send timely, location-relevant messages to customers using beacon and geo-fencing technology. Furthermore, marketers are able to track and monitor mobile app activity and assess audience engagement. Digital marketing software allows marketers to capture maximum audience as the adoption of mobile devices has been growing at an exponential rate, globally. Mobile Internet is the fastest growing internet platform and this trend is set to continue. Therefore, the growth of mobile internet and increased global smart phone usage is projected to drive the digital marketing software market in the coming years.
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"Smart phones are increasingly becoming the single-most powerful advertising channel that truly has a global reach across countries and demographic groups. Mobile technology will continue to provide increasingly significant ways of broadening organizations' revenue streams and enhancing their competitive positioning. This trend is expected to boost the demand for mobile marketing and push the growth of digital marketing software market in the future."
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This research study aims at providing the reader with quantitative and qualitative analysis of the global digital marketing software market. The market has been analyzed from demand as well as supply side. The demand side analysis covers market revenue across regions and further, across all the major countries. The supply side analysis covers the prominent players and their regional and global presence and key business strategies. The geographical analysis done emphasizes on each of the major countries across North America, Europe, Asia Pacific, Middle East, Africa, and Latin America.
The primary market participants in digital marketing software market include ActiveTrail, Act-On Software, ActiveCampaign, Adobe, GetResponse, Hatchbuck, Hubspot, IBM Corporation, Infusionsoft, Marketo, Markodojo, Microsoft, Oracle, Salesforce.com, SAP SE, SAS Institute Inc., SHARPSPRING and Sizmek, Inc. amongst several others.
Digital Marketing Software Market:
By Type
- Customer Relationship Management Software
- Email Marketing Software
- Social Media Advertising
- Search Marketing Software
- Web Content Management Software
- Marketing Automation Software
- Campaign Management
- Video Advertising
By Service
- Professional Service
- Support and Maintenance
- System Integration
- Testing and Optimization
- Training and Education
- Managed Service
By Deployment Type
- On-Premises
- Cloud-based
By Organization Size
- Large Enterprises
- Small and Medium-sized Enterprises
By Industry
- Banking, Financial Services and Insurance (BFSI)
- Transportation and Logistics
- Retail and E-Commerce
- Education
- Healthcare
- Manufacturing
- Media and Entertainment
- Telecom and IT
- Travel and Hospitality
- Real Estate
- Others (Energy and Utilities, Government etc.)
By Geography
- North America
- U.S.
- Canada
- Mexico
- Rest of North America
- Europe
- France
- The UK
- Spain
- Germany
- Italy
- Nordic Countries
- Denmark
- Finland
- Iceland
- Sweden
- Norway
- Benelux Union
- Belgium
- The Netherlands
- Luxembourg
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- New Zealand
- Australia
- South Korea
- Southeast Asia
- Indonesia
- Thailand
- Malaysia
- Singapore
- Rest of Southeast Asia
- Rest of Asia Pacific
- Middle East and Africa
- Saudi Arabia
- UAE
- Egypt
- Kuwait
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Argentina
- Rest of Latin America
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