Media, PA -- (SBWIRE) -- 08/24/2018 -- The Radio Agency has published yet another valuable and informative article, this one titled, "Your Amazingly Simple Guide to Podcasts" which demonstrates the agency's continued efforts to inform the public of the many avenues of radio advertising available to business owners and organizations across the country. The article discusses the topic of podcasts, including its popularity among American audiences and the potential it holds for advertisers.
The Radio Agency's guide to podcasts begins by noting that despite the growing popularity of podcasts, nearly half of Americans still don't know how to listen to one. While tens of millions of podcasts are downloaded weekly, the article explains, most Americans still have not begun using the platform, which could be due in part to the overwhelming number of podcast titles available, making it difficult for new users to choose where to start.
The Radio Agency goes on to address both of these barriers, explaining where and how to begin listening to podcasts and offering tips for finding podcasts that will entertain and engage listeners. The author suggests starting on Google and using search terms that are intriguing, followed by the word "podcast." For example, a football fan can type in "football podcast" or "Philadelphia Eagles podcast" to find a list of programs they might enjoy.
As a leader in direct response advertising for businesses and organizations across the nation, The Radio Agency offers advertising solutions across multiple platforms of radio, including AM/FM, satellite, streaming, and of course, podcasts. Each platform has its advertising advantages, and by leveraging radio ads on one or more of these channels, a business can target as broad or specific an audience as it would like.
To learn how to use podcasts or another form of radio to market your business, contact The Radio Agency at 800-969-2636 or contact@theradioagency.com.
About The Radio Agency
The Radio Agency is a specialized advertising agency helping businesses of all sizes increase their presence on AM, FM, Satellite, Podcasts and Internet radio outlets. They have extensive connections with radio stations, networks and "Sound Advertising" platforms throughout the radio industry.
The Radio Agency helps clients realize and build true success through their creative endeavors, including services in direct response media, branding and brand development. They also have an extensive blog library with tips and tricks for developing proven radio advertising strategies. Reach them by phone today nationwide at 800-969-2636 or by email at contact@theradioagency.com.