The Yorkshire Pig

1 Million Shoulder Joints Suggests Pulled Pork Campaign Is off to a Positive Start


Padiham, England -- (SBWIRE) -- 03/30/2016 -- AHDB Pork, a prominent organisation behind the UK Pork industry, has recently been involved in launching the industry's latest 'pulled pork campaign' for 2016. This indicates that the 'pulled' form of the meat is highly popular and seen as productively marketable –complemented by a new TV ad which took place on ITV and the emphasis that over a million pork shoulder joints are easily available for British public to buy and create their own pork. That February saw the start of the campaign and that it is taking shape through March, highlights the importance of pulled meat as raising the profile of pork as a whole.

Pulled meat is created through cooking the meat for longer over a lower temperature, therefore sealing in succulence. The resultant tenderness and ease of eating – typically falling away from the bone – are factors why pulled pork is anticipated to be popular, and showing that pigs do not just provide bacon and sausages.

Keen to comment on the significance of pulled pork and its increasingly popular attention was The Yorkshire Pig, a provider of hog roast services, serving up pulled pork at a range of events.

A spokesperson had this to say:

"That the 'pulled pork campaign' is being continued in 2016 and is set to increase engagement in these coming months epically – particularly through the TV and online – shows that it is held in high regard as a way of enjoying pork. That is why we are proud to provide a roasting and catering service which provides the possibility of pulled pork at range of events."

About The Yorkshire Pig
The Yorkshire Pig is a hog roast caterer offering services which can include party hire, wedding catering and corporate events.

For more information you can visit their website:

PR Contact:
Company name: The Yorkshire Pig
Tel: 0113 283 9972
Contact Person: Russell Owen
Address: 3 Taylor Street, Barnoldswick, BB18 5HS